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Hello. I’m Johan Ronnestam. We’re in Geneva, Switzerland. Today is 2013 01 18 You are Procter & Gamble. The subject is:The Internet Revolution is over. Long live the revolution! Friday, January 18, 13
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How to market your brand in 2013 and beyond

Sep 11, 2014

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A presentation held in Geneva for Procter & Gamble Prestige Brands.
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Page 1: How to market your brand in 2013 and beyond

Hello. I’m Johan Ronnestam.We’re in Geneva, Switzerland.

Today is 2013 01 18You are Procter & Gamble.

The subject is:The Internet Revolution is over.

Long live the revolution!

Friday, January 18, 13

Page 2: How to market your brand in 2013 and beyond

Hello. I’m

Johan Ronnestam.

We’re in G

eneva, Switzerland.

Today is 2013 01 18You are Procter &

Gam

ble.The subject is:The Internet Revolution is over.

Long live the revolution!?Friday, January 18, 13

Page 3: How to market your brand in 2013 and beyond

?Friday, January 18, 13

Page 4: How to market your brand in 2013 and beyond

Friday, January 18, 13

Page 5: How to market your brand in 2013 and beyond

Friday, January 18, 13

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Friday, January 18, 13

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Your brand

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The product Content

$ TrafficMeasure

GoalConversion Value

Your brand

Friday, January 18, 13

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The product Content

$ TrafficMeasure

GoalConversion Value

ABL/BTLadvertising

SEMSearch marketing

SEOSearch

optimisation

Social mediaCRM

Your brand

Friday, January 18, 13

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WOW AHA

Friday, January 18, 13

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Friday, January 18, 13

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ResponsiveSEO/SEMUsability

FunctionalityAll screens

DesignTonalityPhotographyPackagingIdea

Friday, January 18, 13

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ResponsiveSEO/SEMUsability

FunctionalityAll screens

DesignTonalityPhotographyPackagingIdea

Consumers want it all!

Friday, January 18, 13

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Friday, January 18, 13

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Friday, January 18, 13

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Friday, January 18, 13

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Friday, January 18, 13

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Page 26: How to market your brand in 2013 and beyond

Friday, January 18, 13

Page 27: How to market your brand in 2013 and beyond

TM + © 2012 Vimeo, LLC. All rights reserved. Terms • Privacy • Copyright • Site Map Made with k in NYC. G Language: English

Join Log In Explore Help Search s

MobileVimeo on Mobile devices is like a unicorn breakdancing. It's awesome.

Streaming Players & TV'sGrab the popcorn, sit back and relax. It's time to watch Vimeo in style.

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DevelopersAPIs and other fun acronyms.

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NEED HELP?If you have questions about what's on this page, lookhere first: Help / FAQ

Vimeo Everywhere

Together at last.You requested it, now it's here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.

Learn more about Apple TV

iPhoneWatch, shoot, edit, upload... it doeseverything.

iPadVimeo for iPad.

AndroidUpload, manage and watch videos.

Windows Phone 7Vimeo on Windows Phone 7.

Vimeo.com Mobile SiteVimeo.com works on most smartphones and tablets.

iMovie for iPhone & iPadUpload to Vimeo from the sharescreen.

Apple TVFree with a software update on yourApple TV.

Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.

Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.

VizioFree in the VIA widget store.

RokuFree in the Roku Channel Store.

Google TVFree in the Spotlight section.

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WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.

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Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.

Mountain LionSend videos directly to Vimeo fromOS X Mountain Lion.

Final Cut Pro XShare your videos from the newFinal Cut Pro X.

iMovie '11Upload directly to Vimeoautomagically via the Share menu.

OS X Lion QuickTimeUpload videos from the Share menuin Lion's QuickTime 10.

CourierLick a stamp, send to Vimeo.

Couch Mode for ChromeCouch Mode as an app!

ArcSoft MediaImpressionDirectly upload your memories toVimeo.

Corel VideoStudio ProQuick and easy uploading to yourVimeo account.

FavsWatch and search all the videos youlike on Vimeo.

Explore

Categories

Channels

Groups

Video School

More…

Tools

Invite People

Music Store

Everywhere

Couch mode

More…

Vimeo

About Vimeo

Vimeo Blog

Vimeo Guidelines

Press Info

Jobs

Upgrade

Vimeo PlusPowerful tools to help yourvideos look their best.

Vimeo PROProfessional-quality videohosting for businesses.

Thank you for tryingthe new Vimeo

Learn more about it »

Friday, January 18, 13

Page 28: How to market your brand in 2013 and beyond

TM + © 2012 Vimeo, LLC. All rights reserved. Terms • Privacy • Copyright • Site Map Made with k in NYC. G Language: English

Join Log In Explore Help Search s

MobileVimeo on Mobile devices is like a unicorn breakdancing. It's awesome.

Streaming Players & TV'sGrab the popcorn, sit back and relax. It's time to watch Vimeo in style.

SoftwareMany programs already have Vimeo built-in. Now that's service!

COUCH MODETime to get comfy! Couch Mode lets youwatch videos in a seamless, clutter freeenvironment on your computer or on TVs.Learn more here.

WE LOVE DEVELOPERS

DevelopersAPIs and other fun acronyms.

API ForumIndulge your passion for application programming interfaces.

Vimeo API Status BlogThe latest news on the Vimeo API.

+ More stuff to explore

NEED HELP?If you have questions about what's on this page, lookhere first: Help / FAQ

Vimeo Everywhere

Together at last.You requested it, now it's here. Vimeo on your Apple TV.Watch your Vimeo videos with friends from the comfort of yourliving room, browse Staff Picks for evening entertainment oreven explore videos through Categories. All with a freesoftware update on your Apple TV.

Learn more about Apple TV

iPhoneWatch, shoot, edit, upload... it doeseverything.

iPadVimeo for iPad.

AndroidUpload, manage and watch videos.

Windows Phone 7Vimeo on Windows Phone 7.

Vimeo.com Mobile SiteVimeo.com works on most smartphones and tablets.

iMovie for iPhone & iPadUpload to Vimeo from the sharescreen.

Apple TVFree with a software update on yourApple TV.

Samsung TVFree in the "Videos" section of anyInternet@TV or SmartTV.

Samsung Blu-RayFree in the "Videos" section of Blu-Ray players with Samsung Apps.

VizioFree in the VIA widget store.

RokuFree in the Roku Channel Store.

Google TVFree in the Spotlight section.

BoxeeFree in the Apps section.

WD TV® Media PlayersFree in the "Services" section onWD TV® Live® and WD TV LiveHub® media players.

Panasonic VIERA® HDTVsw/VIERA® ConnectFree install from the Viera ConnectMarket.

Philips Smart LED TVEnjoy online videos from Vimeooptimized for the large screen TV.

Mountain LionSend videos directly to Vimeo fromOS X Mountain Lion.

Final Cut Pro XShare your videos from the newFinal Cut Pro X.

iMovie '11Upload directly to Vimeoautomagically via the Share menu.

OS X Lion QuickTimeUpload videos from the Share menuin Lion's QuickTime 10.

CourierLick a stamp, send to Vimeo.

Couch Mode for ChromeCouch Mode as an app!

ArcSoft MediaImpressionDirectly upload your memories toVimeo.

Corel VideoStudio ProQuick and easy uploading to yourVimeo account.

FavsWatch and search all the videos youlike on Vimeo.

Explore

Categories

Channels

Groups

Video School

More…

Tools

Invite People

Music Store

Everywhere

Couch mode

More…

Vimeo

About Vimeo

Vimeo Blog

Vimeo Guidelines

Press Info

Jobs

Upgrade

Vimeo PlusPowerful tools to help yourvideos look their best.

Vimeo PROProfessional-quality videohosting for businesses.

Thank you for tryingthe new Vimeo

Learn more about it »

Friday, January 18, 13

Page 29: How to market your brand in 2013 and beyond

Friday, January 18, 13

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Container vs Content?

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is king!Content

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is king!

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is king!Quality

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Status Q Constant change

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Status QConstant change

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YFriday, January 18, 13

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They wear technology

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Spoiled with gadgets

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and design...

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We’ve seen it all...

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Always mobile

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In Sweden 2012: Half of the three year olds

use the internet and 40% of the two year olds.

.se

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Why would you buy this car?

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You don’t buy the car. You buy the story!

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Nothing tells a story like digital tells a story...

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...nothing exposes a lie like digital exposes a lie.

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Apple f#@*ed it up!

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Future branding?

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The trojan horse of digital!

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Design

Innovation

Authenticity

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The WOW-century!

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Creative Excellence!

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Make us smile!

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Digital

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Mobile...

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I talk about brands because it benefits me. Not you!

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You need to do more everywhere!

The digital era:

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Design

Innovation

Authenticity

This is where you grow your brand!

Friday, January 18, 13