How To Make Webinars Your Number 1 Acquisition Channel

how to make webinars your number one

acquisition channel

@ryan_engley #ubmeetup

@ryan_engley #ubmeetup

a quick story ( and some lessons learned )

@ryan_engley #ubmeetup

30% 70%

customers new to unbounce

customer success

marketing

three reasons this works

@ryan_engley #ubmeetup

for every campaign, a targeted landing page

message match improves conversion

a focused call to actionboosts conversion rates

dedicated pages let you easily optimize

dedicated pages let you easily optimize

@ryan_engley #ubmeetup

9 steps to a webinar marketing machine

9 steps to a webinar marketing machine

step 1 !

choose a topic and your

presenter

step 2 !

build your registration landing page

step 3 !

connect your page to

mailchimp and gotowebinar

step 4 !

set up your post-conversion

conversion

step 5 !

send your email invites

and push through your

social channels

step 6 !

host your webinar

(and demo!)

step 7 !

convert your registration

page into a “get your recording

page”

step 8 !

link to the recording from your

landing page

step 9 !

continue gathering

leads evermore