how to make webinars your number one acquisition channel @ryan_engley #ubmeetup
how to make webinars your number one
acquisition channel
@ryan_engley #ubmeetup
@ryan_engley #ubmeetup
a quick story ( and some lessons learned )
@ryan_engley #ubmeetup
30% 70%
customers new to unbounce
customer success
marketing
three reasons this works
@ryan_engley #ubmeetup
for every campaign, a targeted landing page
message match improves conversion
a focused call to actionboosts conversion rates
dedicated pages let you easily optimize
dedicated pages let you easily optimize
@ryan_engley #ubmeetup
9 steps to a webinar marketing machine
9 steps to a webinar marketing machine
step 1 !
choose a topic and your
presenter
step 2 !
build your registration landing page
step 3 !
connect your page to
mailchimp and gotowebinar
step 4 !
set up your post-conversion
conversion
step 5 !
send your email invites
and push through your
social channels
step 6 !
host your webinar
(and demo!)
step 7 !
convert your registration
page into a “get your recording
page”
step 8 !
link to the recording from your
landing page
step 9 !
continue gathering
leads evermore