How to Increase Ecommerce Sales Immediately
Post on 17-May-2015
2583 Views
Preview:
DESCRIPTION
Transcript
David JaegerSEM Director
Adam De JongMarketing Manager
How to Increase eCommerce Sales Immediately
AgendaWhere Your Products are Getting FoundWhy Expand to Other ChannelsFree ChannelsPaid ChannelsMarketplacesThe Opportunity in 2012Keys to eCommerce SuccessNational eCommerce BoosterAction PlanQ & A
Where Your Products Are Found
Free channels
Marketplaces
Paid channels
Why Expand to Other Channels
Diversify & Protect
Optimize Your Investment
Increase Gross Sales
Free Channels
Pros
Huge opportunity
Google is 25% of CSE market
It’s free!
ConsSome
Competitive Elements hard to
change (e.g. reviews)
Less Control over placement (e.g.
SKU tie being predominant)
Google Shopping
Paid Channels
Pros
Tremendous Volume of traffic
Gain exposure in almost all verticals
Each product has different ROI
Targets
Cons
Datafeed management is
tedious
Clicks are cheaper than
regular adwords
Clicks are targeted
Interfaces are hard to use
Marketplaces
Pros
No Risk
Large Market
Cons
No Branding
Inventory Management can
be challenging
Margins Low
The Opportunity in 2012Top rankings in 1-3 weeks for 1,000s+ productsDominate Google in Universal Search, Paid Ads, and Shopping ResultsIncrease Sales & Achieve Positive ROI
Keys to eCommerce Success
Google Shopping Ranking Keys
Product Data Is Crucial!Organic Search = Content is crucial to rankings & traffic
Shopping Results = Product data is crucial to rankings & traffic
Be Price Competitive!
CSE Challenges
Lots of Minutiae
Formatting
Optimization
Bid Management
Inventory Synchronization
Reporting
Channel Syndication
Channel Integration & Optimization
How It Works
Week 1-2Data gathering/ implementation
Week 3-4Data trouble shooting &
optimization
Month 2 onwardsChannel
expansion
Case Study
Action PlanManage 5 SKUsIs data complete?Can you export to multiple channels?Get a FREE consultation!Call Your Salesperson or the main line at: 877-866-6699
Q & A
top related