Ecommerce Marketing Automation: How to Use Automation and Analytics to Predict Consumer Behavior and Increase eCommerce Sales http://bit.ly/autoecomm Click to watch OnDemand Video!
Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales
Aug 20, 2015
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Ecommerce Marketing Automation: How to Use Automation and Analytics to Predict Consumer Behavior and Increase eCommerce Sales
http://bit.ly/autoecomm
Click to watch
OnDemand Video!
I’m Mike Ewing. Nice to meet you.
@inboundcommerce
I’m Meghan Anderson. Nice to meet you.
@meghkeaney
I’m Sam Mallikarjunan. Nice to meet you.
@mallikarjunan
#AutoEcomm
Tweet Questions & Comments!
http://bit.ly/autoecomm
1 1
AGENDA: ECOMMERCE MARKETING AUTOMATION
http://bit.ly/autoecomm
Shopping Cart Fetchback:
UNDERSTANDING CUSTOMER HESITATIONS
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
UNDERSTANDING CUSTOMER HESISTATIONS
What Is a Fetchback?
Surprising Statistics
Top Reasons For Abandonment
Actionable Takeaways
1
2
3
4 Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
SHOPPING CART FETCH BACK?
Shopping Cart Fetch Back is a
timely email sent to a prospect
that has abandoned shopping
cart.
“
” http://bit.ly/autoecomm
SURPRISING STATISTICS
of shoppers who
didn’t complete the
checkout, said they
wanted to save
products for further
consideration.
21%
of online shoppers
have abandoned their
shopping cart at one
point or another.
88%
of consumers
abandoned carts
more than once with
an average order of
$109.00.
45%
of all online shoppers
wait a day or more to
complete a purchase.
65%
http://bit.ly/autoecomm
TOP REASONS FOR ABANDONMENT
0
5
10
15
20
25
30
35
40
45
50
Shipping was too high Not ready to buy Price too high Wanted to compare with other
products
Put in cart for later
Top reasons given for abandoning carts (in %)
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
ACTIONABLE TAKEAWAYS
Questions & Comments on Twitter: #AutoEcomm
Calculate Cart Abandonment
Discover your Customer Hesitations
Optimize Shipping Rates
Engage in Triggered Email Campaigns
http://bit.ly/autoecomm
Use Intelligent Analytics to
UNDERSTAND BUYING CYCLE
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
USE INTELLIGENT ANALYTICS TO
UNDERSTAND BUYING CYCLE
The Reverse Funnel Analysis
1
2
3
4
Analytics + Automation
Understanding Customer Timelines
Conversion SEO
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
ANALYTICS + AUTOMATION
Customer Hesitation
Assisting Content
Purchase Timeline
Help You To Understand:
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
CUSTOMER TIMELINES
Purchase Timeline
Product Timeline
Customer Timeline
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
REVERSE FUNNEL ANALYSIS
Segment Buyers from
Browsers
“Assists” That Lead to
Purchase
Focus on Top Performing Interactions
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
CONVERSION OPTIMIZATION
• Identify Revenue Generating Keywords • Increase Quality of Visitors
•Organic Search for Increased Revenue
•Paid Search for Increase Revenue
Revenue Generating Keywords
Dominate Organic &
Paid Search Questions & Comments on Twitter: #AutoEcomm
Increase Quality of Visitors
http://bit.ly/autoecomm
Intelligent Automation:
HOW TO IMPROVE CONVERSION RATES
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
HOW TO USE INTELLIGENT AUTOMATION
TO INCREASE CONVERSION RATES
Real-Time Communication 1
2
3
Stages of Nurturing Campaign
Best Practices
http://bit.ly/autoecomm
REAL-TIME COMMUNICATION
90% of ecommerce leads go cold within just one hour.
STAGES OF NURTURING The 3 Step Sequence
> 1 hour Email
Customer Service
24 Hour Email
Sense of Urgency
72 Hour Email
Incentive
http://bit.ly/autoecomm
BEST PRACTICES
Collect Contact Info Immediate Messaging Offer Customer Service
Offer Incentives Offer More Info Track Clicks Test, Test, Test
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
Empower Superstar Customers:
USING TARGETED COMMUNICATIONS TO FUEL BRAND ADVOCACY
http://bit.ly/autoecomm
USING TARGETED COMMUNICATIONS TO
REWARD BRAND ADVOCATES
Social Sharing as a Driver of Sales 1
2
3
Alerts and Multi-Channel Analytics
Targeted Communications
http://bit.ly/autoecomm
SOCIAL SHARING DRIVES SALES
+ =
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
ALERTS & MULTICHANNEL ANALYTICS
1. Respond to Positive
Mention on Twitter
2. Empower Individual that
Promoted your brand
3. Keep a list of advocates
4. Reward with special offers
in future to fuel advocacy
http://bit.ly/autoecomm
WRAP UP AND REVIEW
Shopping Cart Fetch Back Emails
Understand Buying Cycles with Intelligent Analytics
Improve Conversion Rates with Intelligent Automation
Reward + Fuel Brand Advocates
1
2
3
4 http://bit.ly/autoecomm
QUESTION & ANSWER
@inboundcommerce
@meghkeaney
@mallikarjunan http://bit.ly/autoecomm
Questions & Comments on Twitter: #AutoEcomm
THANK YOU.
1 2
3
1 GENERATE MORE QUALIFIED TRAFFIC
2 TURN TRAFFIC INTO CUSTOMERS
3 ANALYZE SALES AND MARKETING
HUBSPOT CAN HELP!
hubspot.com/ecomm
FREE ECOMMERCE SOFTWARE
DEMONSTRATION
Related Documents
