Groupon

GrouponKevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil

Statement of ProblemThe positive and negative effects of professionals and businesses using

Groupon.

What Is Groupon? Middle-man website that offers discounted deals to customers

Buy anything, anywhere, anytime on the web or mobile

Mission is “to become the world's commerce operating system”

Groupon Local, Groupon Getaways, Groupon Goods

Register with an email address

Groupon “Just For You”

Best deals at the lowest prices

How Businesses Use Groupon Promote deals to attract new customers

Measure their promotions impact

Calculate their profitability

Can receive demographics about their

Can easily create a deal with the DIY tool

Can use Breadcrumb POS – easy to use and less costly than older payment systems, offers 24/7 live support, and ability to view daily/monthly sales reports

How Professionals Use Groupon To find unbeatable deals all over the world for virtually anything!

Groupon Local, Groupon Getaways, Groupon Goods The best deals at the lowest prices – up to 30% less than LivingSocial Easy access through the web or mobile apps

Negative Effects of Using Groupon Some customers are turning against Groupon

Providing false advertising & misleading information

Overselling deals hurting small businesses that can’t meet the demand of a deal.

Inflated saving claims and deceiving discounts

Substandard & poor customer service

Groupon broke its promise to dissatisfied customers

Benefits of Groupon for Professionals

Moved from a push marketing model to a pull marketing model

Redesign website, personalized homepage

Launched an app to position itself as a “true online marketplace”

Greater access through Groupon Goods

Facilitate purchases and searches

Attract more customers

Benefits of Groupon for Businesses Offers a DIY tool called Deal Builder, select a template and build an

offer

Post offers instantaneously

“Best of Groupon Merchants” is a collection that recognized the best businesses for great customer service and most popular offers sold

Tips For Businesses to Better Use Groupon

Haggle with Groupon over the Price of a deal.

Check the price point of your deal with competitors prices.

Use the deal with Groupon to build a relationship.

Deals can move inventory, but can also hurt the brand name.

Dealing with Groupon can advertise your business.

Tips for Professionals to Better Use Groupon

Always tip on the bill before the discount.

Wait before you buy.

Check the reviews of the deal.

Read the fine print.

Think about the time you will go to use the deal.

Groupon Advertisements

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Thank You