Groupon Kevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil
Feb 19, 2016
GrouponKevin Cornwell, Bianca Lofton, Elia Nieto, Akram Khalil
Statement of ProblemThe positive and negative effects of professionals and businesses using
Groupon.
What Is Groupon? Middle-man website that offers discounted deals to customers
Buy anything, anywhere, anytime on the web or mobile
Mission is “to become the world's commerce operating system”
Groupon Local, Groupon Getaways, Groupon Goods
Register with an email address
Groupon “Just For You”
Best deals at the lowest prices
How Businesses Use Groupon Promote deals to attract new customers
Measure their promotions impact
Calculate their profitability
Can receive demographics about their
Can easily create a deal with the DIY tool
Can use Breadcrumb POS – easy to use and less costly than older payment systems, offers 24/7 live support, and ability to view daily/monthly sales reports
How Professionals Use Groupon To find unbeatable deals all over the world for virtually anything!
Groupon Local, Groupon Getaways, Groupon Goods The best deals at the lowest prices – up to 30% less than LivingSocial Easy access through the web or mobile apps
Negative Effects of Using Groupon Some customers are turning against Groupon
Providing false advertising & misleading information
Overselling deals hurting small businesses that can’t meet the demand of a deal.
Inflated saving claims and deceiving discounts
Substandard & poor customer service
Groupon broke its promise to dissatisfied customers
Benefits of Groupon for Professionals
Moved from a push marketing model to a pull marketing model
Redesign website, personalized homepage
Launched an app to position itself as a “true online marketplace”
Greater access through Groupon Goods
Facilitate purchases and searches
Attract more customers
Benefits of Groupon for Businesses Offers a DIY tool called Deal Builder, select a template and build an
offer
Post offers instantaneously
“Best of Groupon Merchants” is a collection that recognized the best businesses for great customer service and most popular offers sold
Tips For Businesses to Better Use Groupon
Haggle with Groupon over the Price of a deal.
Check the price point of your deal with competitors prices.
Use the deal with Groupon to build a relationship.
Deals can move inventory, but can also hurt the brand name.
Dealing with Groupon can advertise your business.
Tips for Professionals to Better Use Groupon
Always tip on the bill before the discount.
Wait before you buy.
Check the reviews of the deal.
Read the fine print.
Think about the time you will go to use the deal.
Groupon Advertisements
http://www.youtube.com/watch?v=mP_yScodndg
http://www.youtube.com/watch?v=ns9Fn0Bckh0
Thank You