Transcript
Broadcast Television
Information and content programing direct to you.
Greg AndrisAssignment 3
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Broadcast Television provides entertainment, news and marketing
programming to the masses, it includes institutional media and
retransmission fees.
Barter Syndication• Ad inventory
Broadcast Stations• Affiliates
• Independents
• Local Spot
• National Spot
Broadcast Networks• Digital/HDTV
Digital Broadcasting• Digital brand extensions
• Pure play online
• Mobile services
Definition & Segmentation
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Broadcast Television- $58.5 billion in revenue, 1%-6% growth and ranks 7th
Institution media expected to outperform GDP due to political ad spending
Broadcast TV & Economy
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Factors Impacting Broadcast Television
People
116.4 million TV homes in the U.S.
0
50
100
150
200
250
MEN WOMEN
Minutes Spent Watching
TV
Weekdays
Weekends
Demographics
Primary: Baby Boomers (50-70) 42%
Secondary: Gen X (35-50) 38%
Tertiary: Millennials (18-35) 31%
Source: http://www.statista.com, 2014 tv report
Psychographics
Gray Power-Mid scale mature, no kids
Family Thrifts- Lower scale younger with kids
Up and Comer-Upper Mid Younger w/o Kids
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People: Millenials, Ethnicity &
Other Factors
Ethnicity• Caucasions-2.66 hours/TV daily
• African Americans-3.66 hours/TV daily
• Hispanic’s-2.37 hours/TV daily
Millennial Males• Influential to marketers
• $200 Billion buying power
20 hrs./week
2 hrs. 15 Mins./ week
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Topography & Geography
Up and Comers
Affects what we see to an extent
Soure:Claritas Prizim
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Broadcast TV and Politics
“Smart professionals know political advertising on broadcast
television is powerful and influential,” Steve Lanzano, President and
CEO of the Television Bureau of Advertising.
Marketing Component
• $6 Billion Election-year ad spending
• $4 Billion Going to Television
• $650 Million Going to digital
Broadcast TV helps inform consumers on whom to vote with the use
of polls and the news
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Assignment 3
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Broadcast TV & Traditional TechnologyColor
NBC-First color broadcast, 1954
Tournament of Roses Parade CBS-1956, first Technicolor broadcast
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Broadcast TV & Tech
74.30%
18.20%
7.50%
Percent of Converts2009
Acquired External Digital Tuner
Acquired Cable
Acquired DBS
Major 21st Century tech-the switch from analog to digital
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Source: Nielsen
Broadcast TV & CultureHistory & Landmarks
California’s Gold with Huell Howser on PBS directly affected California
tourism
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Broadcast TV & CultureHome
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A 90’S SITCOM THAT
CHANGED THE WAY WE
LOOK AT FAMILY AND
HOME IMPROVEMENT
ISSUES
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THIS IS THE AMOUNT
OF TIME MILENNIALS
SPEND WATCHING TV
WEEKLY
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ONE OF THE MAJOR
BROADCAST NETWORKS
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THIS IS THE AMOUNT OF
MONEY PREDICTED TO BE
SPENT ON TELEVISION ADS
FOR THE 2016 ELECTIONS
FIRST DOWN, THIS IS THE
NUMBER
ONE MOST WATCHED
SHOW OF 2014-2015
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