Greg Andris Broadcast TV Presentation

Broadcast Television

Information and content programing direct to you.

Greg AndrisAssignment 3

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Broadcast Television provides entertainment, news and marketing

programming to the masses, it includes institutional media and

retransmission fees.

Barter Syndication• Ad inventory

Broadcast Stations• Affiliates

• Independents

• Local Spot

• National Spot

Broadcast Networks• Digital/HDTV

Digital Broadcasting• Digital brand extensions

• Pure play online

• Mobile services

Definition & Segmentation


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Broadcast Television- $58.5 billion in revenue, 1%-6% growth and ranks 7th

Institution media expected to outperform GDP due to political ad spending

Broadcast TV & Economy


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Factors Impacting Broadcast Television

People

116.4 million TV homes in the U.S.

0

50

100

150

200

250

MEN WOMEN

Minutes Spent Watching

TV

Weekdays

Weekends

Demographics

Primary: Baby Boomers (50-70) 42%

Secondary: Gen X (35-50) 38%

Tertiary: Millennials (18-35) 31%

Source: http://www.statista.com, 2014 tv report

Psychographics

Gray Power-Mid scale mature, no kids

Family Thrifts- Lower scale younger with kids

Up and Comer-Upper Mid Younger w/o Kids


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http://www.statista.com

People: Millenials, Ethnicity &

Other Factors

Ethnicity• Caucasions-2.66 hours/TV daily

• African Americans-3.66 hours/TV daily

• Hispanic’s-2.37 hours/TV daily

Millennial Males• Influential to marketers

• $200 Billion buying power

20 hrs./week

2 hrs. 15 Mins./ week


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Topography & Geography

Up and Comers

Affects what we see to an extent

Soure:Claritas Prizim


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Broadcast TV and Politics

“Smart professionals know political advertising on broadcast

television is powerful and influential,” Steve Lanzano, President and

CEO of the Television Bureau of Advertising.

Marketing Component

• $6 Billion Election-year ad spending

• $4 Billion Going to Television

• $650 Million Going to digital

Broadcast TV helps inform consumers on whom to vote with the use

of polls and the news


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Assignment 3

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Broadcast TV & Traditional TechnologyColor

NBC-First color broadcast, 1954

Tournament of Roses Parade CBS-1956, first Technicolor broadcast


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Broadcast TV & Tech

74.30%

18.20%

7.50%

Percent of Converts2009

Acquired External Digital Tuner

Acquired Cable

Acquired DBS

Major 21st Century tech-the switch from analog to digital


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Source: Nielsen

Broadcast TV & CultureHistory & Landmarks

California’s Gold with Huell Howser on PBS directly affected California

tourism


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Broadcast TV & CultureHome


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A 90’S SITCOM THAT

CHANGED THE WAY WE

LOOK AT FAMILY AND

HOME IMPROVEMENT

ISSUES


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THIS IS THE AMOUNT

OF TIME MILENNIALS

SPEND WATCHING TV

WEEKLY

Greg Andris

ONE OF THE MAJOR

BROADCAST NETWORKS

Assignment 3

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THIS IS THE AMOUNT OF

MONEY PREDICTED TO BE

SPENT ON TELEVISION ADS

FOR THE 2016 ELECTIONS

FIRST DOWN, THIS IS THE

NUMBER

ONE MOST WATCHED

SHOW OF 2014-2015


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Greg Andris Broadcast TV Presentation

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