Transcript
Shopping
Launch Checklist
There are
steps for a successful
launch
Step Create
Your Credentials
1
You
Need:
1. A Google Account 2. A Google Merchant
Center Account
Don’t forget to add anyone who needs access!
Step 2
Accounts
Google Analytics Google AdWords Webmaster Tools Merchant Center
E-Commerce Platforms
Step 3
Set Goals
And commerce tracking
Import Goals into Google AdWords
Step 4
Export Product Data to Excel
Step 5
Rewrite Product titles and descriptions
(if necessary)
Need a little help?
Follow
Google’s Product
Guidelines
Do uble Check
Step 6
everything before you upload!
Check for:
Missing URLS Mismatched Product Listings
Spelling Errors Incomplete Information
Errors in your product listings can lead to poor search results
Step 7
Upload
Tip: Upload a test feed first
Step 8
Apply for the Google
Shopping Promotions Program
Step 9
Search for your products make sure everything is correct!
Step 10 After 3 days…
Check impressions and benchmark
Adjust bids if necessary
Make sure revenue, goals, and number of sales match the site analytics
Still a little stuck?
We can help!
We’re Optimum7
Contact us here
Or find us here:
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