Google Analytics and your event (with notes)

Google Analytics and your event- by Shane Mansfield, Head of Performance Marketing at

ticketscript (and resident data nerd)

Today’s agenda

● A basic overview of Google Analytics

● Getting to your useful data and using it

● Know your goals

● Know your data and do great things with it

● What’s next

● ASK QUESTIONS AT ANY TIME :-)

It’s all about definition

Sessions

Pageviews

Bounce rate and exit rate

Pages per session

CTR & Conversion rate

Keeping things simple

● There’s a lot of data out there● It’s easy to get lost

● Focus on the useful data and not just the interesting

Referrals

Device

Location

Marketing campaigns

Ticket sales

Site ‘events’

Make a plan

Universal analytics

Filters

Goals

Goal funnels

Events

Page Analytics extension

Test. Learn. Repeat.

Site Actions

Make your site better

Make your site better

Do great things with your data

Adwords integration

GoalsLists

ConversionsRemarketing

Google integration

Further integration

Remarketing

Smart targets

Campaign trackinghttp://www.amsterdam-dance-event.nl/tickets/festival/ is a referral at best

http://www.amsterdam-dance-event.nl/tickets/festival/utm_source=ade&utm_medium=listing&utm_campaign=neundercurrent is a campaign that can be tracked down to a click level

It doesn’t have to be paid.Untracked Tracked

Campaign tracking

Ten things to remember

1. Keep it simple2. Make a plan

3. Focus on the useful data4. Track all of activity

5. Know your goals6. Test. Learn. Repeat.

7. Make data based decisions8. Use your data to do great things

9. Make your site better10. #Sellmore

http://company.ticketscript.com/uk/blog/features/introducing-the-sellmore-reporting-suite/772/http://company.ticketscript.com/uk/blog/how-to/everything-you-need-to-know-about-google-analytics/964/http://company.ticketscript.com/uk/blog/how-to/analytics-connect-from-ticketscript-an-introduction/804/http://www.thomson.co.uk/blog/wp-content/uploads/infographic/interactive-music-map/index.htmlhttp://www.seoweather.com/google-analytics-event-tracking-code-generator/https://chrome.google.com/webstore/detail/page-analytics-by-google/fnbdnhhicmebfgdgglcdacdapkcihcohhttp://contentverve.com/10-call-to-action-case-studies-examples-from-button-tests/http://www.lingscars.com/https://chrome.google.com/webstore/detail/tag-assistant-by-google/kejbdjndbnbjgmefkgdddjlbokphdefk?hl=enhttp://company.ticketscript.com/uk/blog/how-to/setting-up-remarketing-using-google-adwords/917/https://support.google.com/analytics/answer/1033867?hl=en-GB

References