Google Analytics James Wilkinson
Jan 23, 2015
Google AnalyticsJames Wilkinson
What is Google Analytics?
Why use it?
• User tracking• Social Media tracking• Web site assessments• Global demographic information
How does it work?
• Placing tracking code on each web page– No privacy concerns
• User enters page. Interacts. Leaves.– All tracked unobtrusively
Google Webmaster Tools
• Compliments Google Analytics• Provides feedback
– Broken links– Real time site usage– Sites linking to you– Search engine error alerts
Glossary• Visits
– Number of people visiting your site
• Unique Visitors– Number of people visiting your site, who have
never been there before
Glossary• Page views
– The number of times a page was viewed– Includes repeat views of that page by the
same visitor
• Pages/Visit– How many pages each visitor views on
average
Glossary• Avg. Visit Duration
– The average amount of time a visitor spends on your site
– Should be at least 1 minute, 3-5 minutes is best for information sites, over 5 minutes for blogs
Glossary• Bounce Rate
– The percentage of people who came to your website and left without opening other pages
• New Visits– The percentage of visitors who have never
been to your site before
Glossary• Exit
– The percentage of visitors leaving your website from that particular page
WALKTHROUGHRecorded for future reference
Thank You
• Twitter: @jerw• E-mail: [email protected]• Phone: 519-888-4567 x23014
• stratfordcampus.uwaterloo.ca