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Web Analytics
Overview
Hendy Irawan
Chief Technical Officer [email protected]
Agenda
Introduction
Tools
Google Analytics Features
Goal Tracking
Reporting
General Reports Custom Reports
Determining online strategies
Web Analytics
Website Rank Grade Traffic Leads Customers Customer Acquisition
Cost
New vs Repeat Visitors
Effectiveness by Channel
Traffic by Keywords
Ranking / Grading
Google Search Alexa
www.alexa.com Google Trends for
Websiteshttp://trends.google.com/websites
Facebook likes Twitter followers +1s
Tools
Google Analyticswww.google.com/analytics
Google Webmaster Bing Webmaster FeedBurner Alexa
Google Analytics
www.google.com/analytics FREE integration with Google Products
AdWords
near real-time reporting
Cara Tracking
Web Property ID:UA-1301435-10 (Bippo)
Put HTML code on website
... Done???
Measure Test Measure Test Measure Test ...
WordPress Plugin
Features
Site Usage
Visitor analysis
Traffic Sources
Map Overlay
Content analysis
Adwords integration
Internal Site Search
Benchmarking
Funnel visualization
Campaigns
Goal Tracking
Traffic Sources
Goal Tracking
URL Tracking
Google Analytics URL Builderhttp://bit.ly/googleurlbuilder
Contoh: logo Bippo di kanan bawah ;-)
URL Tracking
Online Strategies
Traffic Strategy Effective sources? Effective channels?
Customer Acquisition Strategy
Effective landing pages?
Effective funnels? Effective ads?
Content Strategy Effective keywords?
WARNING: trade secret!
Effective social networks?
Effective viral marketing tactics?
Is it effective ... ?
Tweaking
Keywords On-page SEO Conversions
Landing pages
Content Strategy
Social Media Facebook Twitter Others!!! (Kaskus, ...)
Email marketing
Terima Kasih
Hendy Irawan
Chief Technical Officer [email protected]
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