Global Brand Simplicity Index: Health Insurance

GBSI 2013:Health Insurance

About the GBSI

Customer touchpoint rankings

Global industry rankings

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To determine the global state of simplicity, Siegel+Gale fielded an online survey of 10,000 respondents in 7 countries

We used the data to generate an industry score, rating each industry on its perceived simplicity.

Industries were evaluated on

their contribution to making life simpler/more complex

the pain of interactions with companies within the industry

how the industry’s communications rank in terms of understanding, transparency/

honesty, concern for customers, innovation/freshness and usefulness

the premium customers are willing to pay for a simpler experience

How did people rate touchpoints of the health insurance experience?

How did the health insurance industry rank across the world?

Global

Health insurance simplicity

rank: 24 out of 25

premium: 5.0%

United States

Health insurance simplicity

rank: 25 out of 25

premium: 3.7%

United Kingdom

Health insurance simplicity

rank: 24 out of 25

premium: 3.6%

Germany

Health insurance simplicity

rank: 23 out of 25

premium: 3.6%

Middle East

Health insurance simplicity

rank: 23 out of 25

premium: 6.6%

China

Health insurance simplicity

rank: 24 out of 25

premium: 5.2%

India

Health insurance simplicity

rank: 25 out of 25

premium: 7.4%

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Simple is smart.

Photo credit: "Golfer swinging his gear and hit the golf ball from tee to the fairway" by Nuiiko