GBSI 2013: Health Insurance
Global Brand Simplicity Index: Health Insurance
Jan 20, 2015
To determine the global state of simplicity, Siegel+Gale fielded an online survey of 10,000 respondents in 7 countries. We used the data to generate an industry score, rating each industry on its perceived simplicity.
Industries were evaluated on:
+ their contribution to making life simpler/more complex
+ the pain of interactions with companies within the industry
+ how the industry's communications rank in terms of understanding, transparency/honesty, concern for customers, innovation/freshness and usefulness
+ the premium customers are willing to pay for a simpler experience
Industries were evaluated on:
+ their contribution to making life simpler/more complex
+ the pain of interactions with companies within the industry
+ how the industry's communications rank in terms of understanding, transparency/honesty, concern for customers, innovation/freshness and usefulness
+ the premium customers are willing to pay for a simpler experience
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Transcript
GBSI 2013:Health Insurance
About the GBSI
Customer touchpoint rankings
Global industry rankings
3
To determine the global state of simplicity, Siegel+Gale fielded an online survey of 10,000 respondents in 7 countries
We used the data to generate an industry score, rating each industry on its perceived simplicity.
Industries were evaluated on
their contribution to making life simpler/more complex
the pain of interactions with companies within the industry
how the industry’s communications rank in terms of understanding, transparency/
honesty, concern for customers, innovation/freshness and usefulness
the premium customers are willing to pay for a simpler experience
How did people rate touchpoints of the health insurance experience?
How did the health insurance industry rank across the world?
Global
Health insurance simplicity
rank: 24 out of 25
premium: 5.0%
United States
Health insurance simplicity
rank: 25 out of 25
premium: 3.7%
United Kingdom
Health insurance simplicity
rank: 24 out of 25
premium: 3.6%
Germany
Health insurance simplicity
rank: 23 out of 25
premium: 3.6%
Middle East
Health insurance simplicity
rank: 23 out of 25
premium: 6.6%
China
Health insurance simplicity
rank: 24 out of 25
premium: 5.2%
India
Health insurance simplicity
rank: 25 out of 25
premium: 7.4%
16
Simple is smart.
Photo credit: "Golfer swinging his gear and hit the golf ball from tee to the fairway" by Nuiiko
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