2018 Brand Guide - SumTotal Systems · As a brand that exemplifies simplicity, teamwork, and always keeping an eye to the future, the SumTotal mark is a visualization of the growth

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2018 Brand Guide

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Table of Contents

Iconography

Sample Executions

Logo Usage Photography03 22

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30

09

14

Typography

Color Palette

The Logo

Logo Elements

Clear Space

The Mark

Logo Color

Learning

Collaboration

Conversation

Leading

People

Photography Don’ts

Photography Treatment

Iconography

Billboard Ad

Print Ad

Banner Ads

Web Examples

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05

06

07

08

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26

27

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2910

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Montserrat

Open Sans

Paragraph Forms: Print

Paragraph Forms: Print Hierarchy

Primary Brand Colors

Secondary Brand Colors

Accessible Color Combinations

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Logo Elements

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The Logo

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Logotype Mark

Logo Elements

Lime Green

PMS:

CMYK:

RGB:

HEX:

375 C

46, 0, 90, 0

151, 215, 0

#97d700

Deep Purple

PMS:

CMYK:

RGB:

HEX:

2627 C

83, 100, 32, 35

62, 17, 81

#3e1151

Dark Gray

PMS:

CMYK:

RGB:

HEX:

419 C

94, 77, 53, 94

37, 40, 42

#332F3B

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Clear Space

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The MarkAs a brand that exemplifies simplicity, teamwork, and always

keeping an eye to the future, the SumTotal mark is a visualization

of the growth and elevation guaranteed to all users and partners.

Its three triangles in flight represent the boundless possibility found

within talent and the promise to unleash it, helping employees and

their organizations soar into a brighter tomorrow.

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Color logo - White

1 color logo - White 1 color logo - Black

Color logo

Logo Color

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Typography

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MontserratMontserrat is used for main headlines.

Aa Bb Aa Bb

Aa Bb Aa Bb

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ( ! @ # $ % ^ & * )


a b cd e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ( ! @ # $ % ^ & * )


a b c d e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ( ! @ # $ % ^ & * )


a b cd e f g h i j k l m n o p q r s t u v w x y z

0 1 2 3 4 5 6 7 8 9 ( ! @ # $ % ^ & * )

Montserrat - Semibold Montserrat - Light

Montserrat - Regular Montserrat - Ultra Light

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Open SansOpen Sans is used for body copy.

Aa Bb Aa Bb

Aa Bb

A B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z0 1 2 3 4 5 6 7 8 9 ( ! @ # $ % ^ & * )



Open Sans - Bold Open Sans - Light

Open Sans Regular

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Paragraph Forms: Print

With our unified suite of solutions we put the human back in Human Capital Management by

offering an intensely personalised experience which has been proven to deliver performance.

Font Size: 12 pt Leading: 22 pt

With our unified suite of solutions we put the human back in Human Capital Management by offering an intensely

personalised experience which has been proven to deliver performance.


With our unified suite of solutions we put the human back in Human Capital Management by offering an intensely personalised experience which

has been proven to deliver performance.


Leading or line-height should always be a bit more open when it comes to body copy for SumTotal. This helps in

ensuring all content is easily readable for a user.

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Paragraph Forms: Print Hierarchy

With our unified suite of solutions we put the human back in

Human Capital Management by offering an intensely personalised

experience which has been proven to deliver performance.

Putting the Human Back in HCMHeading: Montserrat Semibold 18 pt

Body: Open Sans Regular 10 pt




Putting the Human Back in HCMHeading: Montserrat Light 18pt





Putting the Human Back in HCMHeading: Montserrat Semibold 12 pt


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Color Palette

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Primary Brand Colors

Primary Purple

PMS:

CMYK:

RGB:

HEX:

PMS:

CMYK:

RGB:

HEX:

7672 C

85, 84, 0, 6

76, 65, 132

#402e90

7676 C

61, 64, 3, 0

117, 102, 160

#806ae2

Light Purple Light Blue

PMS:

CMYK:

RGB:

HEX:

2171 C

72, 17, 0, 0

72, 159, 223

#30a5f1

Grey

PMS:

CMYK:

RGB:

HEX:

445 C

52, 23, 30, 74

80, 87, 89

#585858

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Turquoise

PMS:

CMYK:

RGB:

HEX:

319 C

59, 0, 22, 0

45, 204, 211

#0bbabe

Green

PMS:

CMYK:

RGB:

HEX:

7479 C

56, 0, 58, 0

38, 208, 124

#2ecc71

Red

PMS:

CMYK:

RGB:

HEX:

178 C

0, 70, 58, 0

255, 88, 93

#eb6466

Light Grey

PMS:

CMYK:

RGB:

HEX:

2706 C

19, 10, 0, 0

203, 211, 235

#cbd3eb

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Dark Grey 2

PMS:

CMYK:

RGB:

HEX:

426 C

94, 77, 53, 94

37, 40, 42

#332f3b

Dark Grey 3

PMS:

CMYK:

RGB:

HEX:

432 C

65, 43, 26, 78

51, 63, 72

#474152

Dark Grey

PMS:

CMYK:

RGB:

HEX:

419 C

86, 70, 69, 95

33, 35, 34

#292630

Black

PMS:

CMYK:

RGB:

HEX:

Black 6 C

100, 79, 44, 93

16, 24, 32

#19171d

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Accessible Color Combinations

Aa Aa AaAa Aa

AaAa Aa Aa

Aa

Proposed Palette

#FFFFFF #292639 #402E90 #806AE2 #30A5F1 #585858 #0BBABE #2ECC71 #CBD3EB#3E1151 #EB6466#97D700

Aa

Aa

Aa Aa Aa Aa

Aa

Aa

Aa

Aa

AaAa Aa Aa AaAa

Aa

Aa

Aa Aa

Aa Aa

Aa

Aa

Aa

Aa

Aa

Aa

Aa

TEXT COLOR

BA

CK

GR

OU

ND

CO

LOR

Use only the combinations listed below when using colored text and colored background colors. Any

combination not listed here, is not accessible.

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Iconography

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IconographyThis thin stroke outline style of iconography should be used for most cases where an icon is needed. In most

cases the icon should be either light gray or the Primary SumTotal purple. When creating an icon, the stroke

width should be 31pt on a 800px x 800px document.

Talent

Document

Data 1

Work

Handshake

Data 2

Learn

Money 1

Data 3

elixHR

Money 2

Check

Check Lists

Calculator

Calendar

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IconographyThis thin stroke outline style of iconography should be used for most cases where an icon is needed. In most

cases the icon should be either light gray or the Primary SumTotal purple. When creating an icon, the stroke

width should be 31pt on a 800px x 800px document.

Package

Support

Building 1

Search

Pharmaceutical

Building 2

Like / Happy

Medical

Image

Interact / Click

News / Press

Travel

Demo / Video

Webinar

Book

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Photography

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Photography: LearningThese images should convey a sense of genuine interest and accomplishment of employees in a modern office environment.

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Photography: CollaborationThese images should show a small to medium size group of people working together. They should show employees

in a modern office environment.

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Photography: ConversationThese images should show a conversation happening between co-workers, from a group as small as two to a group of

many co-workers. It is very important to show these photos in an office setting so not to be confused with a social event.

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Photography: LeadershipThese images need to have a strong presence. It need to be clear in the images that someone is leading an activity such

as a presentation or meeting. These images should take place in a modern office environment.

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Photography: PeopleWhile the subject person is posed, it is not over the top or appear too set up. This style should be used:

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Photography: Dont’sIt’s important that photos look and feel like they are natural and real. Please refrain from using photos that look

overly “stocky” like the examples shown here.

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Photography TreatmentIt is OK to use pre-treated images, but to have a consistent brand look and feel please treat photos like the following:

Make a new layer and set the color as #402e90

Place your photo on top of this layer at 40-60% opacity

Change the photo layer mode to soft light

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Sample Executions

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Billboard Ad

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Print Ad

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Banner Ads

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Web Examples

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2018 Brand Guide - SumTotal Systems · As a brand that exemplifies simplicity, teamwork, and always keeping an eye to the future, the SumTotal mark is a visualization of the growth

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