Getting closer to a 360-degree view of your travel customer

Getting Closer to a 360-

Degree

View of Your Customer

TLearn webinar

2 December 2014

Your hosts

Kevin May

Editor & moderator

Gene Quinn

CEO & producer

Your presenters

David O’Flanagan

CEO

Boxever

Ruadhan Barry

Sr. Product Manager

Boxever

Getting Closer to a 360-degree View of Your Customer

5 to 15 separate

databases of customer-related

information

Single Customer View

Identity ResolutionData from Multiple Channels

Customer 360°

Web UI

(Behavioural)

Mobile

(Behavioural)

CRS/

TransactionsSupport Loyalty

Social (Twitter/FB)

Demograhics

(Experian, etc)

• Lower Acquisition Costs

• Increase Conversion

• Improve Retention

Fast Track to 360-Degree View

Web Tagging & Tracking

Mobile Tagging& Track

TransactionData Integration

Other Systems

Sophistication/Completeness

Value

Anonymous & known visitors

Identity resolution cross devices

Marry purchases behavior

Call Center, Loyalty, Social, Etc.

Identity ResolutionIdentity Resolution

CustomerID

CookieID(s)

ProfileFFP ID

Credit Card

Name

Trip Data

Email Address

CONTEXTMatters…

See your customer across

- Channels

- Brands

- Region

- Time

Smart Acquisition

Personalising the experience

- Per Channel

- Omnichannel

Increase Conversion

Offers@SpinairTo: Dave TerlierDid you forget something?

Using Data

- Commuications

- Operations

Improve Retention

Thank Youwww.boxever.com@Boxever

Big Data That’s Going Places

Q & A

Thank you!

Send your questions and comments to

kevin@tnooz.com

Replay and presentation of webinar will be available on

www.tnooz.com