Game Mechanics & Funware for Non-Profits

gamificationfor causes

gabe zichermann@gzicherm

Gamification.Co

there's something about mary

author “Game Based Marketing”blogger gamification.co

advisor & mentor to startupsspeaker, 25+ events/year

http://GSummit.com

gamification is the process of using game thinking & mechanics to

engage audiences & solve problems

fun and theme are not correlated

what activities are fun?

the spoonful of sugar approach

sugar (loyalty) throughout history

TangibleGoods1800s

CashIncentives

1930s

VirtualRewards

2000s

LoyaltySystems

1980s

0

40

80

120

160

200

1800 1850 1900 1950 2000 2050loyalty costs status & social power

costs and status value of loyalty

at what cost, status?

$1,000,000 $100,000

at what cost, status?

point system

challenges

win conditions

badges

socialnetworking

leaderboards

gamification loop

status

meta-games

• gifting

• structured exchanges

• reputation/ranking

• quests/raids

• poking/flirting

achiever socializer

explorer killer

Bartle's Player Types

nike+ is a great example

is broad better?

It takes all kinds

MotivationsDo good

Be loved

Express yourself

Gain status

Help others

Succeed

Intrinsic

Extrinsic

against interest

predictable

unforced

GAMES

edutainment vs entertainment

geography history

Premal Shah, Kiva

"I think our biggest competitor is actually

Zynga."

10/13/2010

there are "issues"

the game favors its creator

theme & fun are not correlated

fun & work can merge with games

status, not cash is the best incentive

the gamification loop is your guide

games favor their creators

fun is the future

summary

gabe zichermann@gzicherm

Gamification.Co