Framing Your Message for Maximum Engagement
Post on 19-Oct-2014
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Gihan PereraThought Leaders Conference
Sydney, AustraliaFebruary 2009
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“Why this?”
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“Why this?”
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“Why you?”
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“Why now?”
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“Why me?” fit
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Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger,
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Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.
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Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success. E. Shackleton
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