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Gihan Perera Thought Leaders Conference Sydney, Australia February 2009
24

Framing Your Message for Maximum Engagement

Oct 19, 2014

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Page 1: Framing Your Message for Maximum Engagement

Gihan PereraThought Leaders Conference

Sydney, AustraliaFebruary 2009

Page 2: Framing Your Message for Maximum Engagement

Enrolment

Page 3: Framing Your Message for Maximum Engagement
Page 4: Framing Your Message for Maximum Engagement

20 cents 90 cents

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20 cents 90 cents

10 cents 20 cents

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20 cents 90 cents

5 cents 15 cents

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20 cents 90 cents

1 cent 11 cents

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20 cents 90 cents

FREE 10 cents

Page 9: Framing Your Message for Maximum Engagement
Page 10: Framing Your Message for Maximum Engagement

auth

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urgency

benefits

Page 11: Framing Your Message for Maximum Engagement

“Why this?”

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urgency

benefits

“Why this?”

Page 12: Framing Your Message for Maximum Engagement

auth

orit

y

urgency

benefits

Page 13: Framing Your Message for Maximum Engagement

“Why you?”

auth

orit

y

Page 14: Framing Your Message for Maximum Engagement

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Page 15: Framing Your Message for Maximum Engagement

“Why now?”

urgency

Page 16: Framing Your Message for Maximum Engagement

urgency

Page 17: Framing Your Message for Maximum Engagement

“Why me?” fit

Page 18: Framing Your Message for Maximum Engagement

fit

Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger,

Page 19: Framing Your Message for Maximum Engagement

fit

Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful.

Page 20: Framing Your Message for Maximum Engagement

fit

Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger, safe return doubtful. Honour and recognition in case of success. E. Shackleton

Page 21: Framing Your Message for Maximum Engagement

auth

orit

yfit

urgency

benefits

Page 22: Framing Your Message for Maximum Engagement
Page 23: Framing Your Message for Maximum Engagement
Page 24: Framing Your Message for Maximum Engagement

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