Transcript
FOURSQUARE
MARKETINGby Jason Keath of SOCIALFRESH.COM
with Awareness
WHAT ISFoursquare?
It is not just for stalking.
1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY
FOURSQUARE TACTICS
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Foursquare Marketing
5 Sections 36 Slides1.Why People Use Foursquare2.Questions You Should Be Asking3. Your Homework
a) Use Foursquareb) Listenc) Experiment and Track
1. Playing The Game2. Finding Friends3. Making Announcements4. Getting Suggestions5. Getting Rewards
5 REASONS PEOPLE
USE FOURSQUARE
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1. GAMEPLAYBECOME MAYOR,WIN BADGES,SCORE PTS
DISCOVER WHERE PEOPLE ARE GATHERING
2. FIND PEOPLE
HEY EVERYBODY I LOVE THIS PLACE
3. ANNOUNCING
TIPS, CHECKINS, and SPECIALS
4. SUGGESTIONS
CHECKIN, SAVE MONEY
5. REWARDS
ASKING THERIGHT QUESTIONS
1. Are My Customers Already Using Foursquare?
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ASKING THERIGHT QUESTIONS
2. What Do Your Customers Want From
You on Foursquare?
ASKING THERIGHT QUESTIONS
3. What Are Your Business Goals For
Getting On Foursquare?
ASKING THERIGHT QUESTIONS
4. How Does Your Brand Fit Into the
Foursquare Ecosystem?
START BY USING FOURSQUARE1. Create a personal account2. Checkin to places you care about3. Become a mayor4. Follow friends5. Follow brands
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FOURSQUARE MARKETINGWITHOUTA REAL VENUE
CHECKINSAS A BUSINESS
1. Use the Foursquare Dashboard2. Use Search.Twitter.com3. Use Coupon Codes4. Suggest Products Through Tips
ALWAYS BE LISTENING
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Go to your event page to “claim” your venue
1. DASHBOARD
Within a couple days you should get access
1. DASHBOARD
•Key Metrics (Overview of activity) Total check-ins Unique visitors % of check-ins shared with Twitter % of check-ins shared with Facebook Gender percentages of check-ins
•Top Visitors (3 listed)•Most Recent Checkins (12 listed)•All Checkins (detailed listing of all checkins)•Time Breakdown (when users checkin)
WHAT DATA IS ON THE DASHBOARD?1. DASHBOARD
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SEE WHAT PEOPLE ARE SAYING
THIS IS WORD OF MOUTH
2. TWITTER SEARCH
TRACK SUCCESS THROUGH
COUPON USE
3. COUPON CODES
LEAVE TIPS THAT SUGGEST A SPECIFIC PRODUCT. ENCOURAGE CUSTOMERS TO DO THE SAME
4. ENCOURAGE TIPS
STEP 3 EXPERIMENT and TRACK•Learn the Tactics•Understand Why Your Customers Checkin•Understand How Your Customers Interact•Understand What Your Customers Want
•Give Them What They Want, Creatively
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1. TIPS / LAYERS2. CHECKINS / SHOUTS3. BADGES4. MAYORSHIPS5. SPECIALS / REWARDS6. RESPONSE7. COMMUNITY
FOURSQUARE TACTICS
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FEATURINGPERSONALITIES AND ENTERTAINMENT
PROACTIVECUSTOMERSERVICE
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BUILDINGTHE CULTURE OF A BRAND
BUILDING A LOYALTY PROGRAM
BUILDING BRAND EXCITEMENT
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FOCUSING ON WHAT YOU DO BEST
INTEGRATINGFACEBOOK AND OTHER LOCATION SERVICES
A FOCUS ONCOMMUNITY
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GET THEM IN THE DOOR WITH BIG REWARDS10% of Store Traffic from Foursquare
ALWAYS KEEP LEARNING•Listen to your customers’ praise•Listen to your customers’ complaints•Ask them to help•Keep good data•Follow the numbers and results•Educate and train
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THANK YOU SocialFresh.com/links2
Find me at @jakrose and JasonKeath.com
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