Formic Media Seminar Series: Social Media Fundamentals

Formic Media Seminar Series:Social Media Fundamentals

Presented by:

Formic Media, Inc.

www.formicmedia.com/seminars

503-260-6700| kent@formicmedia.com

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Oregon Business

Upcoming Seminars

December 8th – WordPress 101

January 12th – Social Media Privacy Policy

February 9th – Website Clinic

Social Media TrendsMeet the Properties Creating Efficiencies Tracking Your Efforts

Agenda

Social Media

Benefits of Social Media Marketing

• Gain industry and constituent insights

• Provide affordable customer service

• Create or extend brand awareness

• Build community & thought leadership

• Generate measurable top line revenue

Benefits of Social Media Marketing

Small Biz Social Media Trends

• Technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

• One in five small business owners are integrating social media into their business processes

• 45% of surveyed respondents even believe their social media initiatives will pay off financially in 12 months or less.

Small Biz Social Media Trends

Small Biz Social Media Trends

Social Media Marketing Growth

Meet the Properties

Social Media: Categories

Networking

Blogs

Reviews

Media Sharing

Bookmarking

Expert Communities

News

Wiki

Microblogging

Social Media Content Examples

Timely news updates

Demos, tutorials & how-tos

Testimonials & case studies

Special contests & promotion

Expert content

Creating Efficiencies

3rd Party Tools: HootSuite

Spread the Word Track & Analyze Collaborate with a TeamMonitor Mentions Schedule in Advance Customize Feeds, Networks, etc.

3rd Party Tools: Anatomy of HootSuite

Multiple Profiles

Twitter Search

Navigational Menu

Customized Feeds

Type your 140 Tweet & Send

3rd Party Tools: HootSuite

Spread the Word Post your message to multiple profiles simultaneously!

Set access permissions and

send posts to multiple social

networks in one click.

3rd Party Tools: HootSuite

Track & Analyze View stats on re-tweets, clicks on links, popular posts, etc.

3rd Party Tools: HootSuite

Track & Analyze Pull in Google Analytics data to monitor site traffic from social media campaigns & other mediums.

3rd Party Tools: HootSuite

Collaborate with a Team Add team members to your account and assign tasks.

3rd Party Tools: HootSuite

Monitor MentionsMonitor profile mentions, re-tweets & keywords.

3rd Party Tools: HootSuite

Schedule in Advance Out of the office? Schedule tweets in advance to post to multiple profiles.

3rd Party Tools: HootSuite

Customize Feeds, Networks, etc. Choose what streams to monitor & what profiles to post to.

Editorial Calendar

Create a Social Media Schedule Designate team members to profiles and tasks. Keep scheduled posts/activities consistent & engage regularly with your audience .

Automation: Twitter & Facebook

Automate Blog Posts on Twitter Add your RSS feed URL to have new posts automatically update on Twitter.

Automation: Twitter & Facebook

Networked Blogs on Facebook Automate blog posts on Facebook. On Your Page’s Wall

Automation: Twitter & Facebook

Customize & use Facebook as a News Aggregator.

Tracking Your Efforts

Tracking Your Efforts

Know what your goals are Choose the right metrics to track Choose a strategy to meet your goals Track your efforts via tools

Tracking Your Efforts

Know what your goals are Be specific in setting your goals so you know if you achieve them Increase website visitors by x% Drive 100 additional newsletter subscriptions per month Achieve 50 beta signups for new product

Tracking Your Efforts

Choose the right key performance indicators (KPIs) Focus on engagement metrics first Revenue-related metrics should come second

Conversions

Conversion Rate

Revenue

Return on Investment

Interactions

Daily Active Users

Fans/Followers

Comments

@Replies

Tracking Your Efforts

Choose the right key performance indicators (KPIs) Qualitative vs. Quantitative metrics

Tracking Your Efforts

Choose the right strategy Understand the advantages of each channel Blogs help establish credibility Facebook can increase awareness of brand Twitter can connect you with influencers

Rely on a combination of channels Utilize multiple channels to achieve goals

Measure & modify

Tracking Your Efforts

Track efforts using a combination of tools Google Analytics Referral traffic Utilize utm tracking strings

HootSuite (or bit.ly) Clicks on links you have tweeted See most popular tweets

Facebook Insights Fan interactions (likes, comments) Demographics

http://www.examplesite.com/?utm_source=twitter&utm_medium

=social%2Bmedia&utm_campaign=product-promo

Tracking Your Efforts

Track efforts using a combination of tools YouTube Insights Video views Demographics

Trackur SM2 BackTweets Twazzup Twitter Search

Questions?

Contact:

John McPhee

www.formicmedia.com

503-517-9059 x122| johnm@formicmedia.com