Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Post on 22-May-2015
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Brand is what people say about you behind your back. That means that your brand exists whether or not you're part of the conversation. This presentation - given by advertising agency copywriter and brand strategist Graham North - gives small businesses and startups practical tips on how to discover the unique soul of their business and communicate it to customers through every interaction.
Transcript
GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553
FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World
WHAT IS BRAND?
BRAND IS WHAT PEOPLE SAY ABOUT YOU BEHIND YOUR BACK.
KNOW THY CUSTOMER
EXAMPLES
SOUL DISCOVERY
NAME
BRAND IDENTITY
WEBSITE
THANK YOU!
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