Top Banner
GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553 FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World
44

Finding the Soul of Your Business: Branding Tips from the Ad Agency World

May 22, 2015

Download

Marketing

Graham North

Brand is what people say about you behind your back. That means that your brand exists whether or not you're part of the conversation. This presentation - given by advertising agency copywriter and brand strategist Graham North - gives small businesses and startups practical tips on how to discover the unique soul of their business and communicate it to customers through every interaction.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

GRAHAM NORTH grahamnorth.com | @grahamnorth | 604.600.6553

FINDING THE SOUL OF YOUR BUSINESS Branding Tips from the Ad Agency World

Page 2: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 3: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

WHAT IS BRAND?

Page 4: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

BRAND IS WHAT PEOPLE SAY ABOUT YOU BEHIND YOUR BACK.

Page 5: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

KNOW THY CUSTOMER

Page 6: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 7: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 8: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 9: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 10: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 11: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 12: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 13: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 14: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

EXAMPLES

Page 15: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 16: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 17: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 18: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 19: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 20: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 21: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 22: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 23: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 24: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 25: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 26: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 27: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 28: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 29: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 30: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 31: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 32: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 33: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

SOUL DISCOVERY

Page 34: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 35: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 36: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 37: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

NAME

Page 38: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 39: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

BRAND IDENTITY

Page 40: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 41: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

WEBSITE

Page 42: Finding the Soul of Your Business: Branding Tips from the Ad Agency World
Page 43: Finding the Soul of Your Business: Branding Tips from the Ad Agency World

THANK YOU!

Page 44: Finding the Soul of Your Business: Branding Tips from the Ad Agency World