Top Banner
58

BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Jun 05, 2020

Download

Documents

dariahiddleston
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 2: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

nonprofit clients

All Against The Haul

Astraea Lesbian Foundation For Justice

At the Table Campaign/Make Poverty History

Big Banks Screwed You

Climate Smart Missoula

Division of Early Childhood

DUI Task Force

Ecology Project International

Garden City Harvest

Homeword

Honor The Earth

Humane Society of Western Montana

Indigenous Women’s Network

Missoula Aids Council

Missoula Aging Services

Missoula In Motion

Montana CDC

Montana Conservation Corps

Montana Wilderness Association

National Forest Foundation

White Earth Land Recovery Project

Page 3: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG

Page 4: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnD BAsics

Page 5: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

tAGline

Page 6: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

loGo

Page 7: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

GrAphic lAnGuAGe

Page 8: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

color pAlette

Page 9: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

tone of your copy

Page 10: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

short pitch / elevAtor speech

Page 11: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

MArKetinG

BrAnDinGvs.

Page 12: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG

Page 13: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

Page 14: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinG

Page 15: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

Page 16: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ion

Page 17: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

Page 18: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

Page 19: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

Page 20: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

Page 21: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

Page 22: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite

Page 23: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

Page 24: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

Page 25: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 26: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 27: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

MA

rKet

inG

MA

rKetin

G

BrAnDinG pricinG

pAcKAGinGAD

ver

tisi

nG

pr

oM

ot

ionD

ist

riB

ut

ion

MeDiA relAtions

puBlic relAtions

eMAil MArKetinG

sociA

l MeDiA

We

Bs

ite A

nA

lyt

ics

inBo

un

D M

ArKetin

G

sAles

Page 28: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

BrAnD

tArGet AuDience

Page 29: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

the

Why

?

Page 30: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

verBAlly

Page 31: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

verBAlly+

visuAlly

Page 32: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

verBAlly+

visuAlly +

DiGitAlly

Page 33: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

verbally–communicate your unique point of view.

Page 34: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 35: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

®

Page 36: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 37: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

visually–establish a graphic language that tells your target audience who you

are BEFORE they meet you.

Page 38: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 39: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 40: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 41: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 42: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 43: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 44: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Digitally–create an inviting space online.

Page 45: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

user experience+

content +

DesiGn+

DevelopMent

Page 46: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 47: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Give users a call to action.

Page 48: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 49: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Tell your stories online.

Page 50: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 51: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Make your users happy.

Page 52: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 53: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

Lead with your Why.

Page 54: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 55: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

No dead ends.

Page 56: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG
Page 57: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG

shoW your iMpAct

Page 58: BrAnDinG · MArKetinG BrAnDinG vs. BrAnDinG. BrAnDinG pricinG. BrAnDinG pricinG p A c KAG in G. BrAnDinG pricinG p A c KAG in AD G tisin G. BrAnDinG pricinG p A c ... BrAnDinG pricinG