Findability Market IQ

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Hyperactivity

• 1/04 - FAST introduces Enterprise Search Platform (ESP)• 8/04 - Steve Jobs hypes Spotlight search for OS X• 8/05 - IBM contributes UIMA framework to open source, raises

visibility of Omnifind search offering• 11/05 - Autonomy acquires Verity• 1/06 - Google shares pass $475• 3/06 - MS releases Windows Live Search• 3/06 - Oracle’s Larry Ellison announces “Secure Enterprise Search”• 1/08 Microsoft announces Acquisition of FAST• 4/08 Google Named #1 Internationally Most Recognized Brand• 4/08 Microsoft Attempts Acquisition of Yahoo

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High Market Activity

What Do TheyKnow That You

Don't?

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High Market Activity

OrDo

You?

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Business CriticalityBusiness Criticality

85% said

Findability is Criticalto Organizational Success

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Rank the Criticality of Findability to the FollowingApplications/Functional Needs

Imperative

Significant

Average

Minimal

Not at All

Don't Know

Business CriticalityBusiness Criticality

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Getting Better Getting Better ……

52% said Findingthe Information Need to get their Job done has become

Easier Over the Last 2Years

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Is BetterIs BetterGood Enough?Good Enough?

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But 49% said Findingthe Information I Need to do my Job is

Difficult & TimeConsuming

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Renewed Expectations

And 82% believe the

Consumer Web has

raised expectations forEnterprise Findability

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Renewed Expectations

50% felt Findabilityon their own organization's

internal web sites is worsethan that on

their favorite web sites

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High Market Activity

What DoCommercial WebSites Have That

You Don't?

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Culture, technologyBusiness models & goals,Corporate culture,technology, funding, politics,resources, constraints

Needs,behaviorsInformation needs, audience types,expertise, experience,tasks,information seekingbehaviors

Structure, meaningDocument/data types,contentobjects, meta-information, existingstructure, future structure, volume

Context

ContentCommunity

IAIA

Strategy & Architecture

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How Well is Findability Understood in Your Organization?

Enterprise Strategy?

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Enterprise Strategy?

Is it any surprise that 49%have no formal goal for

Findability inside theFirewall?

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How Many Search Tools Do you Use in aTypical Work Week?

Lack of Strategy?

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What Percentage of Your Organization'sInformation is Searchable Online?

Lack of Content?

Percentage of Respondents

%

%

%

%

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Interaction,viewing, culling& networking

Native query &retrieval

Organization,browsing &parametricsearch

Interface

TaxonomySearch

Strategy & Architecture

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• Agents• Behavioral Search• Clustering• Concept-based Search• Controlled Vocabularies• Data Dictionaries• Emergence/Trends• Entity Extraction• Facets• Favorites• Federated Search• Free-text Search• Metadata-based Search• Multimedia-based Search

An Arsenal of ToolsAn Arsenal of Tools• Natural Language

Processing/Query• Ontology• Parametric Search• Relevancy Ranking• Security• Semantic Search• Sentiment Analysis• Social Bookmarking• Social Voting• Tagging• Taxonomies• Text Analytics• Thesaurus

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Best PracticesBest Practices

Context

ContentCommunity

• Findability - The Art and Science of MakingContent Findable– Removes Burden from the Searcher– Strategic and Deliberate– Content is Aware– Leaves Little to Chance– Promotes Discovery

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• Understanding - Value Statement• Sponsorship• Ownership• Strategy

Best PracticesBest Practices

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Best Practices?Best Practices?

WhoDrivesYour

FindabilityStrategy?

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Best Practices?Best Practices?

Who Is thePrimaryDriver of

YourFindabilityStrategy?

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The Full ReportThe Full Report

70+ pages of commentary andinsights

75+ data pointsBest PracticesStrategy DevelopmentAvailable mid-July

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Thank You to Our Underwriters

Thank YouThank YouCarl Frappaolo

Cfrappaolo@aiim.orgwww.TakingAIIM.com

Dan KeldsenDkeldsen@aiim.org

www.BizTechTalk.com

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