Facebook Twitter Primer

1

Facebook & Twitter

Primer

Dr. Kanda Runapongsa Saikaew

Department of Computer Engineering

Khon Kaen University, Thailand

11

2

Agenda

What is Facebook?

What is Twitter?

How Facebook and Twitter are Used

Facebook and Twitter Side Effects

Conclusion

22

Top 25 Social Networks Jan 09

333

What is Facebook?

44

Facebook Overall Statistics

5

More than 350 million active users

More than 55 million status updates posted each day

More than 2.5 billion photos uploaded each month

More than 3.5 billion pieces of content (web links, new stories, blog posts, notes, photo album, etc.) shared each week

More than 3.5 million events created each month

55

Facebook User Statistics

Average user spends more than 55

minutes per day on Facebook

Average user writes 25 comments on

Facebook content each month

More than 70 translations available

on the site

About 70% of Facebook users are out

side the United States

66

FB Platform and Mobile Statistics

More than one million developers

from more than 180 countries

More than 500,000 active applications

currently on Facebook platform

More than 250 applications have

more than one million monthly active

user

More than 65 million mobile users

accessing Facebook 77

Interesting Statistics of Facebook (2/2)

About 70% of Facebook users are outside

the United States

More than one million developers and

entrepreneurs from more than 180

countries

More than 350,000 active applications

currently on Facebook Platform

More than 200 applications have more

than one million monthly active users

888

Create a personal profile

Join and participate in groups

Join and participate in pages

Start your own group or page

99

Personal Profiles

DO

Use a photo

Connect with family and friends

Create categories of friends

Set your privacy settings

Be conscientious about what you share

Create a custom URL at www.facebook.com/username

DON’T

Answer set-up questions you aren’t comfortable with

Connect with people you don’t know

1010

Find friends. Categorize friends.

1111

Be as private as you want.

1212

Set Your Facebook username

Go to

http://www.facebook.com/username

1313

What is Twitter?

1414

Public Twitter Accounts

1515

Private Twitter Accounts

1616

Twitter Users Statistics

1717

Top 10 Must Follow Twitter

1818

Top 10 Thai Twitter Accounts

1919

Top 10 Thai Twitter Accounts

2020

It’s not just about sharing what you

are doing

It’s about conversations

It’s about sharing information &

resources such as interesting links

and pictures

It’s about making new friends

It’s about expanding your network2121

DO Create a user name you can live with

If you are branding yourself, use the same user name as your Facebook account (or other social media)

Do use your photo or logo Find whom you should follow using

http://twellow.com Find topics of interest using

http://search.twitter.com Follow back those that follow and interest you

DON’T Spam or direct sell 2222

twellow.com

2323

search.twitter.com

2424

A concise twitter manual Hashtags (use # symbol in front of topic;

makes search easier)

Send a private message (use “d” followed with a space than a username to send a private message to “username”)

2525

A concise twitter manual Send a public message (use “@username)

Retweet (use “RT” in front of @username to give someone credit when you share their original tweet with your followers)

2626

How Facebook is Used

Socialization

Marketing

Customer relationship management

Public relations

Learning

Event organization

Discussion

Knowledge management2727

Socialization

2828

Burger King and the Sacrifice Facebook Application

The “sacrifice ten friends” facebook application

This memorable campaign quickly went viral and was adopted by

over 20,000 users, sacrificing 200,000 friends for free whoppers

Marketing

29

Customer Relationship Tool

30

Public Relations

31

Learning

32

Event Organization

33

Discussion Board

34

Knowledge Management

35

Sharing Knowledge through Notes

36

How Twitter is Used

Personal Branding

Get Feedback

Hire People

Direct Traffic

Read News

Make New Friends

Network for benefits

Use it as a ToDo list37

How Twitter is Used

Business Management

Notify Your Customers

Take Notes

Event Updates

Find Prospects

Provide Live coverage

Time Management and Analysis

Set Up Meetings

Acquire Votes38

Personal Branding

Read News

Make New Friends

Live Coverage

Side Effects of Twitter & Facebook

Facebookers, Twitterers more prone

to attack by burglars

These sites could face higher insurance

premiums because burglars may be

using them to find out their personal

details

Millions of users post details about their

home, as well as holiday plans, acting

as an invitation to the burglars.

434343

Side Effects of Facebook

Facebook Can Get You Fired

You may spend too much working time in

using facebook

You may criticize about employers

Montana officer resigns over Facebook

comments

Be careful when you write comments on

Facebook

A US police had to resign because he posted

who-posted comment about putting stupid

people in jail444444

Conclusion

Facebook and Twitter allow individuals

to express themselves to meet or share

Facebook and Twitter have been used for

many businesses and several sectors of

society

We may want to use Facebook and

Twitter with an objective and a planned

strategy in a proper time

12/20/09

Thank you

krunapon@kku.ac.th

http://www.facebook.com/tom.kanda

http://twitter.com/krunapon

http://gotoknow.org/blog/krunapon

http://gear.kku.ac.th/~krunapon

kanda.runapongsa@googlewave.com

47

References (1/2) http://siteanalytics.compete.com/twitter.com/

http://www.textually.org/textually/archives/2009/

02/022697.htm

http://www.didactalab.de/wp-main/wp-

content/2007/10/bild-15.png

http://www.doshdosh.com/ways-you-can-use-

twitter/

Laura Short,“Social Media Primer: Facebook

and Twitter”,

http://www.slideshare.net/shortdigs/social-

media-primer-facebook-and-twitter

4747

References (2/2)

Social Media Optimization, “Top Twenty Five

Social Networking Sites – Feb 2009”,

http://social-media-

optimization.com/2009/02/top-twenty-five-social-

networking-sites-feb-2009/

Facebook, “Facebook | Statistics”,

http://www.facebook.com/press/info.php?statisti

cs

http://blog.taragana.com/index.php/archive/face

bookers-twitterers-more-prone-to-attack-by-

burglars/