Transcript
Escend - Product Pitch Robert Dolen
FA 102a, Research, Product
Proposal and TransMedia
ExplorationsRobert Dolen
Escend - Product Pitch Robert Dolen
Assignment One, Research
“How we’ll end up merging with our technology”
- Ray Kurzweil, Book Review of Heart of the Machinehttp://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology
Escend - Product Pitch Robert Dolen
Assignment One, Research
“Artificial intelligence is emotional
intelligence.”
Escend - Product Pitch Robert Dolen
Assignment One, Research
“Like any other
species, we are the
product of millions of
years of evolution.”
“We will transcend all of the
limitations of our biology. That is
what it means to be human — to
extend who we are.”
http://www.kurzweilai.net/national-geographic-beyond-
human-how-humans-are-shaping-our-own-evolution
Escend - Product Pitch Robert Dolen
Assignment One, Research
“I think human extinction will
probably occur, and
technology will likely play a
part in this.”
“I think they’re really improving [AI]
at an accelerating rate, far faster
than people realize.” – Elon Musk
http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade-
to-stop-the-ai-apocalypse
Escend - Product Pitch Robert Dolen
Assignment One, Research
Escend - Natural
Emotional Enhancement
• All Natural
• Can be stylish or utilitarian
• Facilitated by the body
• Increased emotional attachment = increased critical thinking
Escend - Product Pitch Robert Dolen
Assignment One, Research
Naming Process - Escend
“We will transcend all of the
limitations of our biology. That is
what it means to be human — to
extend who we are.”
Pronounced “E-Send,” it
represents the ascension of
emotion in the body in relation
to the connection of emotion
and mental intelligence.
• “Transcend”
• “Emotion”
Escend - Product Pitch Robert Dolen
Assignment One, Research
“The Hurry and the
Harm”
- City and Colour• “Everyone wants everything /
No matter the cost, we’re
longing to live in a dream.”
• “I only want oh, simple things /
Mourning the lost and what
could have been.”
• “When did I let go to all that I
used to know?”https://www.azlyrics.com/lyrics/cityandcolour/thehurry
andtheharm.html
Escend - Product Pitch Robert Dolen
Assignment One, Research
Brand Character Diagram
Escend
Persona Purpose
Language Tone
Hope
Caring
Positive
Dream
Influence
Inspire
Conquer
Incite
Live
Heart
Encourage
Matter
Escend - Product Pitch Robert Dolen
Assignment One, Research
Humanizing the
Business
Approach• Consumer choice/influence
• Direct shifting of price and
product from live feedback
• Encourages participation
https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/
http://www.thedrum.com/news/2016/05/24/snickers-and-711-team-interactive-hungerithm-twitter-campaign
#hungerithm Twitter campaign - Snickers
Escend - Product Pitch Robert Dolen
Assignment One, Research
Locally active & micro-level interaction
Locally active &
micro-level
interaction• A “down-to-earth” approach
• Directly appeals to specific
demographic
• Solves a problem in a uniqueway
(quaint, personable,friendly)
http://stevemendonca.com/luvs-lullaby-lift/
http://creativity-online.com/work/luvs-lullaby-lift/33145
Escend - Product Pitch Robert Dolen
Assignment One, Research
Repeating Tweets
“Followers aren’t up
online on twitter all
day... They are
likely to miss your
great news.”“Yes, it’s unpopular with the social media
purists, but if 94% of tweets are RT’d within
the first hour, you need to tap into multiple
Twitter audiences throughout the day.”
http://www.wiselytics.com/blog/should-you-repeat-your-
tweets-facts-and-figures-from-1m-tweets/
https://mavsocial.com/the-art-of-repeating-tweets/
http://www.convinceandconvert.com/social-media-
measurement/six-timely-tips-for-twitter-success/
Escend - Product Pitch Robert Dolen
Assignment One, Research
Tweet #1:
(Humanizing the
Business Approach)
Escend - Product Pitch Robert Dolen
Assignment One, Research
Tweet #2:
(Locally Active &
Micro-Level
Interaction)
Escend - Product Pitch Robert Dolen
Assignment One, Research
https://designfa102a.wordpress.com/2017/10/30/escend-podcast-intro/
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