FA 102a, Research and Speculative Product/Service Development Global Smartphone Access James Rack
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FA 102a,
Research and Speculative
Product/Service Development
Global Smartphone Access James Rack
Assignment One, Research
“Potential for elitization of the singularity”
http://www.kurzweilai.net/ask-ray-potential-for-elitization-of-the-singularity
Assignment One, Research
“Eliminate interpersonal rivalry, covetousness
and even war, by equalizing life span and
quality.”
http://dutchculture.nl/en/events/international-visitors-delegation-film-producers-ind
Assignment One, Research
“Even physical devices will become almost
free with the advent of 3D printing.”
http://tjksibt.tumblr.com/post/94801988384/how-does-3d-printing-benefit-society
Assignment One, Research
“In low development countries, web enabled data
access networks may be very slow with limited
coverage.”
http://www.soschildrensvillages.org.uk/news/blog/can-developing-countries-benefit-from-cutting-edge-technology
Assignment One, Future Product or Service
Global smartphone access
- Prioritizes underdeveloped areas/regions
- Expands interpersonal and economic
connectivity
- Service is optional
Taylor Swift
Source for Brand Character Words
Selected words from the original posts:
Equalizing
Access
Enabled
Coverage
Generated Name Possibilities:
EquiCoverage (derived by combining equalizing and coverage)
Equalizessage (derived from equalizing, access, and coverage)
Selected Name:
EquiCoverage
Naming Process
EquiCoverage
- Demonstrates the intended purpose of the service
- Emphasizes the values of equity and accessibility
- Suggests the message of equalizing coverage
- Invites further interest in the service
Final Product/Service Name
Brand Character Diagram Sketches
EquiCoverage
Persona
brave
honest
strong
Language
captivated
worthwhile
heal
Purpose
reach
change
understand
Tone
patiently
guarded
clear
Brand Character Diagram
Reach
(This has been chosen from the “Purpose” quadrant of the previous diagram.)
Assignment Three, Logotype Research, Word from Diagram
Assignment Three, Logotype Research
www.detroitlions.com
http://us.puma.com/en_US/home
www.amazon.com
https://online.citi.com/US/Welcome.c
www.nike.com
EC
Assignment Three, Finished Logotype
Whitney Museum of American Art
https://www.facebook.com/whitneymuseum/
Nikon
https://www.facebook.com/nikon/
Purina
https://www.facebook.com/purina/
Assignment Four, Social Media Branding, Research
Assignment Four, Social Media Branding, Facebook Pages
Assignment Four, Social Media Branding, Facebook Pages
Assignment Four, Social Media Branding, Facebook Pages
- Asking people to like the page
- Creating a related Twitter account
Assignment Four, Social Media Branding, Creating Community
Assignment Five, Wireframe
Logotype
Short Description
Photo with Tagline Text
Social
Media
Links
Our Vision Locations ContributeUpcoming EventsSuccess Stories
www.dunkindonuts.com
“America runs on Dunkin’”
www.allstate.com
“You’re in good hands”
http://www.nissanusa.com/about.html
“Innovation that excites”
www.target.com
“Expect more. Pay less.”
www.macys.com
“The magic of Macy’s”
Assignment Five, Tagline Research
Assignment Five, Homepage Visual Design in a Browser
https://invis.io/S281RR1PY#/175989085_Updated_Homepage_Final_Use_This_One
https://invis.io/MV81SLLT3#/176001548_Fa_102a_About
Assignment Five, Lower Level Visual Design in a Browser
Assignment Five, Linked Protoype URL
https://projects.invisionapp.com/share/MV81SLLT3#/screens/176001548_Fa_102a
_About
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