FA 102a Design Keynote

Escend - Product Pitch Robert Dolen

FA 102a, Research, Product

Proposal and TransMedia

ExplorationsRobert Dolen


Assignment One, Research

“How we’ll end up merging with our technology”

- Ray Kurzweil, Book Review of Heart of the Machinehttp://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology



“Artificial intelligence is emotional

intelligence.”



“Like any other

species, we are the

product of millions of

years of evolution.”

“We will transcend all of the

limitations of our biology. That is

what it means to be human — to

extend who we are.”

http://www.kurzweilai.net/national-geographic-beyond-

human-how-humans-are-shaping-our-own-evolution



“I think human extinction will

probably occur, and

technology will likely play a

part in this.”

“I think they’re really improving [AI]

at an accelerating rate, far faster

than people realize.” – Elon Musk

http://www.kurzweilai.net/vanity-fair-elon-musks-billion-dollar-crusade-

to-stop-the-ai-apocalypse



Escend - Natural

Emotional Enhancement

• All Natural

• Can be stylish or utilitarian

• Facilitated by the body

• Increased emotional attachment = increased critical thinking



Naming Process - Escend

“We will transcend all of the

limitations of our biology. That is

what it means to be human — to

extend who we are.”

Pronounced “E-Send,” it

represents the ascension of

emotion in the body in relation

to the connection of emotion

and mental intelligence.

• “Transcend”

• “Emotion”



“The Hurry and the

Harm”

- City and Colour• “Everyone wants everything /

No matter the cost, we’re

longing to live in a dream.”

• “I only want oh, simple things /

Mourning the lost and what

could have been.”

• “When did I let go to all that I

used to know?”https://www.azlyrics.com/lyrics/cityandcolour/thehurry

andtheharm.html



Brand Character Diagram

Escend

Persona Purpose

Language Tone

Hope

Caring

Positive

Dream

Influence

Inspire

Conquer

Incite

Live

Heart

Encourage

Matter



Humanizing the

Business

Approach• Consumer choice/influence

• Direct shifting of price and

product from live feedback

• Encourages participation

https://www.brandwatch.com/blog/best-twitter-campaigns-why-they-work/

http://www.thedrum.com/news/2016/05/24/snickers-and-711-team-interactive-hungerithm-twitter-campaign

#hungerithm Twitter campaign - Snickers



Locally active & micro-level interaction

Locally active &

micro-level

interaction• A “down-to-earth” approach

• Directly appeals to specific

demographic

• Solves a problem in a uniqueway

(quaint, personable,friendly)

http://stevemendonca.com/luvs-lullaby-lift/

http://creativity-online.com/work/luvs-lullaby-lift/33145



Repeating Tweets

“Followers aren’t up

online on twitter all

day... They are

likely to miss your

great news.”“Yes, it’s unpopular with the social media

purists, but if 94% of tweets are RT’d within

the first hour, you need to tap into multiple

Twitter audiences throughout the day.”

http://www.wiselytics.com/blog/should-you-repeat-your-

tweets-facts-and-figures-from-1m-tweets/

https://mavsocial.com/the-art-of-repeating-tweets/

http://www.convinceandconvert.com/social-media-

measurement/six-timely-tips-for-twitter-success/



Tweet #1:

(Humanizing the

Business Approach)



Tweet #2:

(Locally Active &

Micro-Level

Interaction)



Tweet #3:

(Repeating Tweets)


Assignment One, Research bit.ly Analytics


Assignment One, Research Twitter Analytics


Assignment One, Research Twitter Analytics

Top Tweets:



https://designfa102a.wordpress.com/2017/10/30/escend-podcast-intro/


Assignment One, Research Letterform Images:

FA 102a Design Keynote

Art & Photos