Enhancing customer experience - Video evolution
Post on 17-Aug-2015
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- 1. Enhancing Customer ExperienceA Case Study on Product Video EvolutionMainak RoyDeepak Ravishankar
- 2. Video Evolution
- 3. Road Ahead Essentials Build Brand for the Product SEO Playlist Multi-Language support Trusted Links Build Trustworthy Links Case Study Analysis Advancement Change in Approach
- 4. Call Log Analysis MarketingFeedbackListen to yourAudienceAssessmentVideoEssentials
- 5. How to Build a Brand for a ProductUsing Videos
- 6. FoundationSEOTrustedLinksPlaylistMulti-LangSupport
- 7. FoundationSEO
- 8. FoundationPlaylist
- 9. FoundationMulti-LangSupport
- 10. FoundationTrustedLinks
- 11. Trust Worthy LinksResearch on KeywordKeywords inimagesDont demand;send invitationsDont lose youraudience, keepengagingCreate a buzz!
- 12. Why we Changed our Strategy
- 13. IncreasedRFI (RequestforInformation)callsReal timeinteractionEase ofAccessSimplificationof complexuser scenario
- 14. How we Changed our Approach
- 15. Case Study
- 16. Analytics on Firmware Update Using FTP Server
- 17. Audience RetentionAvg. industrystandard is 35-45%
- 18. Traffic SourcesGoogle, Bing, Yahoo, Baidu etcTraffic with no referrals, for e.g. email footerSearch result from YouTubeYouTube SuggestionViews from videos embedded on other websites.
- 19. Year on Year Analysis4500400035003000250020001500100050007060504030201002011-2012 2012-2013 2013-2014 2014-2015Avg. view duration in % Avg. views for top videos
- 20. Backup
- 21. References http://dip9.aaschool.ac.uk/wp-content/uploads/2014/01/Industrial-warehouse-inside-portrait.jpg http://stuckincustoms.smugmug.com http://files.hostgator.co.in/hostgator191409/image.jpg www.flickr.com
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