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1. Enhancing Customer ExperienceA Case Study on Product Video
EvolutionMainak RoyDeepak Ravishankar
2. Video Evolution
3. Road Ahead Essentials Build Brand for the Product SEO
Playlist Multi-Language support Trusted Links Build Trustworthy
Links Case Study Analysis Advancement Change in Approach
4. Call Log Analysis MarketingFeedbackListen to
yourAudienceAssessmentVideoEssentials
17. Audience RetentionAvg. industrystandard is 35-45%
18. Traffic SourcesGoogle, Bing, Yahoo, Baidu etcTraffic with
no referrals, for e.g. email footerSearch result from
YouTubeYouTube SuggestionViews from videos embedded on other
websites.
19. Year on Year
Analysis4500400035003000250020001500100050007060504030201002011-2012
2012-2013 2013-2014 2014-2015Avg. view duration in % Avg. views for
top videos