@danlee888 DANIEL LEE DIRECTOR - DIGITAL PROJECTS APMEA, McDONALD’S ENHANCING THE CUSTOMER JOURNEY WITH SOCIAL, MOBILE & DIGITAL EXPERIENCES Daniel Lee Senior Director, Digital Experience Lead APMEA McDonald’s Asia’s Customer Festival, October 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
@danlee888
DANIEL LEE DIRECTOR - DIGITAL PROJECTS APMEA, McDONALD’S
ENHANCING THE CUSTOMER JOURNEY
WITH SOCIAL, MOBILE & DIGITAL EXPERIENCES
Daniel Lee Senior Director, Digital Experience Lead APMEA McDonald’s
Asia’s Customer Festival, October 2014
@danlee888
IS YOUR LIFE AS SIMPLE AS A CAT?
IS YOUR LIFE AS CAREFREE AS A CAT?
DISTRACTED, ATTENTION-DEFICIT, STRESSED, APATHETIC
@danlee888
3 STORIES 3 LEARNINGS
ONE COMMON THREAD
@danlee888
McDONALD’S SURPRISE ALARM !
FIND THE INTERSECTION BETWEEN YOUR BRAND AND YOUR CUSTOMER’S DAILY LIFE
@danlee888
McDONALD’S SURPRISE ALARM !
!Brand Challenge Make breakfast at McDonald’s
relevant to new customers
@danlee888
83 percent of people between the
ages of 18 and 29 use their mobile phones to
wake up in the morning
@danlee888
McDONALD’S SURPRISE ALARM !
FIND THE INTERSECTION BETWEEN YOUR BRAND AND YOUR CUSTOMER’S
DAILY LIFE
PERFECT INTERSECTION WORD OF MOUTH
DRIVES TO ACTION IN STORE
@danlee888
EMLINGS !
THE CUSTOMER JOURNEY DOESN’T END AT THE DESTINATION
@danlee888
EMLINGS !
!
!Brand Challenge Be “Kid loved, Mum approved”
@danlee888
EMLINGS !
THE CUSTOMER JOURNEY DOESN’T END AT THE DESTINATION
FUN (BUT WITH A
PURPOSE)
LEVERAGES BRING YOUR OWN
DEVICE (BYOD)
THE EXPERIENCE IS A PLATFORM
@danlee888
`#BETTER TOGETHER
!
THE BEST JOURNEYS ARE WITH FRIENDS
@danlee888
`#BETTER TOGETHER
!
Brand Challenge Feed the hunger but build
something more meaningful
@danlee888
@danlee888
#BETTER TOGETHER !
THE BEST JOURNEYS ARE WITH FRIENDS
THE BRAND IS THE HERO
WE ALL SHOULD SPEND MORE TIME
WITH FRIENDS!
REAL WORLD CONNECTIONS
TRUMPS DIGITAL
@danlee888
FIND THE INTERSECTION
BETWEEN YOUR BRAND AND YOUR
CUSTOMER’S DAILY LIFE
THE CUSTOMER JOURNEY DOESN’T
END AT THE DESTINATION
THE BEST JOURNEYS ARE WITH FRIENDS
@danlee888
WHAT WAS THE COMMON THREAD IN EACH OF THESE STORIES?
!
@danlee888
THE CUSTOMER JOURNEY!
DIGITAL EXPERIENCES!
PHYSICAL EXPERIENCES!
THE MOST POWERFUL CUSTOMER JOURNEYS BRIDGE PHYSICAL AND DIGITAL EXPERIENCES
@danlee888
THANK YOU
Related Documents
