Ems - Summer I ’11 - T101 Lecture 9: Peter Blank on the Changing Nature of Work

The changing nature of work

...working in the media industry

what is that like? jackie evancho

Brief personal history of media work

editor/reporter freelance journalist/writer (rebecca) campaign manager media research analyst student/teacher of media

4 types of media professionals

Networkers (Project) Managers

DIY'ers Creative Designers

digital nomads

“mobility allows us to roam with our economic and social structure carried with us in tiny digital caravans. We’re seeing the

enterprisation of our social lives, and the socialisation of our enterprises.”

Dave Duarte (Tree Shaker), 2011

http://uninews.unimelb.edu.au/news/5750/

I’ve always liked making things, but they didn’t have an audience.

David Gauntlett, 2011

THE F-FACTOR “Consumers are increasingly tapping into

their networks of friends, fans, and followers, to discover, discuss and

purchase goods and services, in ever-more sophisticated ways.”

trendwatching.com, 2011

YouTube, EBay, Facebook, Flickr, Craigslist, Wikipedia

(macro – looking beyond: IT and Telecom) clean energy race

Working 24/7

“the people who do better are somehow better connected”

“competitive advantage is a matter of access to structural holes in relation to market transactions”

such holes refer to social capital “created by a network in which people can broker connections between otherwise disconnected segments.”

Ronald Burt – Network Entrepeneurship

Example: ed hamilton cv

Commuting (work-home) and Telecommuniting

working in the mirror

What are the main take-aways for me as a future media worker?

“people work for money, for company and for some sense of

achievement.”

Economist, 2004

So: go out and make Friends set Goals with deadlines

keep eyes open for Business Opportunities