Ems - Summer I ’11 - T101 Final Exam Review

Final Exam Review

A presentation completely devoid of fun pictures

Matthew Falk

The Music Industry

Who are the people that make it work?

• Engineers• Producers• Writers (words and music)• Publishers• Distributors• Promoters• Labels• Scouts of all kinds• And…?

How do they work together?

• From your porch to the nation– Recording– Production– Promotion– Distribution– Sales

How has the industry changed?

• In some ways, it hasn't in 50 years. • In the ways it has, it has revolved around

publishing• Publishing 101

– Musical Works vs Masters– Performing Rights Societies and Live Performance– What does this actually mean for an artist?

• Where is this reflected?– Contracts and Cash

How do I get in?• I am, in fact, dedicated (or crazy) enough, now what?• Use your time at IU Wisely

– Accounting, Small Business Strategies, Contract Law• Unpaid Internships CAN pay off

– Set a clear end date– Under promise, over deliver– Treat your time there like a trial run, show them why they can’t live without

you• Craigslist can make or break a career

– Quick emails with well written cover letters• Hustle!

– Fill your time with as many part time jobs as you can handle. You’ve got to pay the rent, but you also want a full time job, and one of them may turn into one

On Video Games

The research and the reality

Why look at games?

• Who plays games?

67% of homesAvg. gamer 34 y.o.40% Females

Difference from TV

• Games are interactive

Difference from TV

• YOU make the decisions

Commit to violenceLost? Too bad!

Difference from TV

• Effects increase when you like the perp.

Who’s the perp. In games?

Difference from TV

• Effects decrease when you relate to the target

Who’s the target in games?

Difference from TV

• Perp. and target depend on skill level

Difference from TV

• BUT!

Games aren’t that realistic. Right?

Game Realism

• Games are too unrealistic to effect me!

Half Life

Battlefield 3

Game Realism

• Will it ever become real enough?

Uncanny valley

Meet Emily

Welcome to Summer T101

Day 17!

Love is cybernetic in a media life

“society” as the outcome of social experiences:Love, sex & death in media life…

Online dating: relationships made easy

“When you make a decision to be with a person in cyberspace you are making a commitment to their network of friends and acquaintances,” – From our readings

•Every second $3,075.64 is being spent on pornography.

•Every second 28,258 internet users are viewing pornography.

•In that same second 372 internet users are typing adult search terms into search engines.

•Every 39 minutes a new pornographic video is being created in the U.S.

“It’s enough to get rejected in real life,” said Ms. Hill, 28, who blogs about legal issues and lives in New York. “But does it have to happen so often in my online world too? It makes me want to keep my digital life separate in future relationships, whomever they are with.”

According to T101 Media Life what’s wrong with this statement from our readings?

Welcome to Summer

T101 Day 18

Media are not separate from life.

Witnessing death online

Terrorist hostages and killings only have meaning if there’s a photo

Our immortal digital lives:

Our digital souls have the potential to be truly immortal. But do we really want everything we've done online - offhand comments, camera-phone snaps or embarrassing surfing habits - to be preserved for posterity? One school of thought, the "preservationists", believes we owe it to our descendants. Another, the "deletionists", think it's vital the internet learns how to forget.

It's hard to forgive and forget if you can no longer forget.

In his 2009 book Delete, Mayer-Schönberger proposed that we should build technology that forgets gracefully. Files might come with expiry dates, he suggests, so that they simply vanish after a certain point. Or they might "digitally rust", gradually becoming less faithful unless we make a concerted effort to preserve them. Perhaps files could become less accessible over time - like consigning old photos to a shoebox in the attic rather than displaying them on the wall.

Pro-ana blogs: Motives and benefits

Daphna Yeshua-KatzSummer Media Life

Pro-ana websites: definition

A genre of websites disseminating information about eating disorders,

primarily anorexia nervosa,

and providing girls and women with a forum to discuss and share information about anorexia (Dias, 2003).

Website characteristics

• Own terminology: anorexia = ‘ana’ and Bulimia =‘mia’ (Dias, 2003).

• Themes- control, strength & perfection (Norris et al., 2006).

• journals or diaries, ‘tips’ and advice, emotional support, photo galleries.

Thinspiration

The pro-ana phenomenon

• Anorexia as a life style not a disorder.

• Community forming and interpersonal

relations are higher priorities for the site users than forming a coherent philosophy (Overbeke, 2008).

• Pro-ana often comes with aversion to recovery (Williams & Reid, 2007).

Why study?

• A legitimate community for women suffering from ED, created by the Internet

(Dias, 2003; Norris et al., 2006; Gavin et al. ,2008)

• Creating outrage in public domain (Giles, 2006)

• No data about actual internet use of individuals with ED’s

(Giles ,2006; Chelsey et al.,2003)

Pro-ana blogs: motives

• Connecting (Burleson et al. 1994; Dias, 2003)

• Coping (Sundar et al.,2007; Hu, 2009)

• Identity construction

(Dias, 2003; Sundar et al., 2007)

Pro-ana blogs: benefits

• Cognitive change (Esterling et al., 1999, Nardi et al.,2003; Hu, 2009)

• Emotional benefit ( Sundar et al., 2007; Hu, 2009)

• Behavioral change

(Burleson, 1994; Esterling et al.,1999, Lipczynka, 2007)

Pro-ana & Media Life

How does Pro-ana connect to what we know about the Media Life Perspective?

Relationships and identity are disembodied. Meaning is madeand documented in media. The body is just a hollow vessel forthe spirit. The identity one portrays in media is everything!

Both death and Pro-ana show how networked individualism (a concept we use in economics and sociology) can be applied to our fundamental experiences of being human. The body, which is geographically situated, becomes just part of the stories we tell in media about ourselves. It is secondary to themeaning we get from creating an identity (reality) and makingconnections and fostering relationships with others.

Welcome to Summer

T101 Day 19!

What is social change?

Social change refers to an alteration in the social order of a society.

It can mean:

•Revolution – US, France, England, Russia…

•Change in economic structure: shift from communism to capitalism. – East Germany

•Or social movements like Women’s suffrage, civil rights movement, etc.

Egypt

LibyaTunisia

Iran

Also…

So, what role do social media play? Remember the midterm exam question:

“Based on what you have learned in T101 Media Life, are the protests that happened earlier this year in Tunisia and Egypt indeed "social media revolutions" as some journalists argued? Briefly explain your position on this issue, and indicate whether this is a society-centric or a media-centric point of view.”

They are not - media do not 'cause' revolutions, they are intrinsically part of it. This is a society-centric point of view (or better yet, this is not a society or technology centric point of view).

Iran 2009 Moldova 2009

G-20 Summit Pittsburgh, Pennsylvania 2009

Some history:

Knowing what we know from T101 what’s wrong with the current debate about whether social media play a role in recent protests in the Middle East and/or northern Africa?

Yes No

Also, no ... A really LOUD no!

Those in this debate are asking the wrong question. In each case media play a different role.

“All revolutions write their own scripts, and their media are part of the process. In such contexts, communication and politics are not separate acts, for the altering of public affect, the mobilization of opinion, and the promotion of further participation are part of the revolutionary process”

Conclusions:

1. Space and place become part of the story that gets told about the events through media. They structure the story and the story structures our understanding of them.

2. The constellation of participation in protest events looks like a network.There is no leader, each node seems to have equal status and power

except those who occupy important positions in the network (switchers, programmers).

Welcome to Summer

T101 Day 21!

Why do we care about the Amish in T101 Media Life?

1. Sometimes studying the absence of something tells you more about the thing than studying the thing itself.

2. We all negotiate our use of technologies individually on a daily basis without noticing. The Amish do it publicly and collectively.

3. The Amish are a (for the most part) a happy and content people. We might be able to learn something from they way they live.

Who are the Amish?

Amish values: Simplicity and a slow pace of life. Privileging the family and community over the individual.

Amish work/play ethic

Transportation: location does matter (little boxes live on!)

The Amish have a unique perspective on adopting technologies.

“During a church service in the summer, the buggies were parked right outside the shop, and in between songs a phone went off in a buggy right outside the shop. Needless to say , no one went out to shut it off, as no one wanted to be seen guilty. In a lot of communities cell phones are allowed in the regular Old Order Amish Communities.”

So, how do the Amish decide which technologies they will accept and which they won’t?

1) The Amish are selective. They know how to say "no" and are not afraid to refuse new things. They ban more than they adopt.

2) They evaluate new things by experience instead of by theory. They let the early adopters get their jollies by pioneering new stuff under watchful eyes.

3) They have criteria by which to select choices: technologies must enhance family and community and distance themselves from the outside world.

4) The choices are not individual, but communal. The community shapes and enforces technological direction.

Philosophies on technology adoption:

What can the Amish teach us?

Fortunately, no. but we should be better at negotiating our tech use. We need to understand our values and use our technologies in accordance with those philosophies and values.

What are yours? How do techs fit inTo your core values and the way you live those values out in the world?

Reading Comprehension:

What do you think about the Amish way of life? Is their philosophy slowing things down and outlawing certain technologies right? Do media like TV, radio and cell phones speed life up and interrupt family and community bonds? Or do these tools help bring people together?

What from the Amish way of life or their approach to adopting technologies do you find appealing? What can it teach us about the technologically saturated media lives we live?

Do you ever feel like unplugging from technologies like the Amish? Do you think you could do it?

T101 Day 23 (only 4 left)!

Welcome to Summer

Pick your reality

Media Life: The point of it all

Media are not separate from life.

Media are…

We are creators of media as much as we are consumers

Our lives are saturated by media. It’s all around us.

The places we are are both virtual and physical – cybernetic space

We are members of the creative class

What are CreativCities?

economic activity

prosperity

innovation

Our Cities Are Creative

economic activity

prosperity

innovation

Ok. We think about media differently now.

What can we do with this new understanding?

Before we can answer that. We have to know two things:

1. What is it that we can do something to? Or, what is reality?

2. What is our role in that reality?

We all know maps are flawed. Map makers have to make choices.Maps cut out details so that they are useful and easy to understand.

87%

This class: 45%

Is reality ours?

Or is reality just mine?

“They took the hypothesis of the virtual for an irrefutable fact and transformed it into a visible phantasm. But it is precisely that we can no longer employ categories of the real in order to discuss the characteristics of the virtual.” Baudrillard

We don’t know what is real any more.The only thing we can do is just create more reality.

Baudrillard’s problem with the Matrix- Zion a real (human) city.