The changing nature of work
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The changing nature of work
...working in the media industry
what is that like? jackie evancho
Brief personal history of media work
editor/reporter freelance journalist/writer (rebecca) campaign manager media research analyst student/teacher of media
4 types of media professionals
Networkers (Project) Managers
DIY'ers Creative Designers
digital nomads
“mobility allows us to roam with our economic and social structure carried with us in tiny digital caravans. We’re seeing the
enterprisation of our social lives, and the socialisation of our enterprises.”
Dave Duarte (Tree Shaker), 2011
http://uninews.unimelb.edu.au/news/5750/
I’ve always liked making things, but they didn’t have an audience.
David Gauntlett, 2011
THE F-FACTOR “Consumers are increasingly tapping into
their networks of friends, fans, and followers, to discover, discuss and
purchase goods and services, in ever-more sophisticated ways.”
trendwatching.com, 2011
YouTube, EBay, Facebook, Flickr, Craigslist, Wikipedia
(macro – looking beyond: IT and Telecom) clean energy race
Working 24/7
“the people who do better are somehow better connected”
“competitive advantage is a matter of access to structural holes in relation to market transactions”
such holes refer to social capital “created by a network in which people can broker connections between otherwise disconnected segments.”
Ronald Burt – Network Entrepeneurship
Example: ed hamilton cv
Commuting (work-home) and Telecommuniting
working in the mirror
What are the main take-aways for me as a future media worker?
“people work for money, for company and for some sense of
achievement.”
Economist, 2004
So: go out and make Friends set Goals with deadlines
keep eyes open for Business Opportunities
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