Elevator Pitch

Elevator Pitch

Elevator Pitch

What is it?

It’s a brief description or presentation of your project that anybody can understand.

The expression reflects the average time for an elevator ride.

Elevator Pitch

The Elevator Pitch must answer 6 questions.

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1. What is the project?

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1.What is the project?2. Who is your target audience?

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1.What is the project?2. Who is your target audience?

3.What problem does your project solve?

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1.What is the project?2. Who is your target audience?

3.What problem does your project solve?4. How does your project solve the

problem?

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1.What is the project?2. Who is your target audience?

3.What problem does your project solve?4. How does your project solve the problem?

5. Who is behind the project?

Elevator Pitch

The Elevator Pitch must answer 6 questions:

1.What is the project?2. Who is your target audience?

3.What problem does your project solve?4. How does your project solve the problem?

5. Who is behind the project?6. What makes the project special?

Elevator Pitch

4 tips to make a great Elevator Pitch

Elevator Pitch

1. It must be short (no more than 30-60 seconds).

People don’t have time. You need to grab their attention quickly.

4 Tips to make a great Elevator Pitch

Elevator Pitch

2. It must be easy to understand.

Avoid jargon. Everybody from your grandmother to your grandchild must be able to understand it.

4 Tips to make a great Elevator Pitch

Elevator Pitch

3. It must have a hook to attract donors.

Use a statement, question, or fact that piques their interest.

4 Tips to make a great Elevator Pitch

Elevator Pitch

4. It must be convincing.

Don’t leave the donors with more questions than answers.

4 Tips to make a great Elevator Pitch

Elevator Pitch

Examples:Bad Elevator Pitch - Chronowake:http://bit.ly/DuRkxGood Elevator Pitch – Evernote (60s):http://bit.ly/1ap9wLGood Elevator Ptich – Ideal Balance (30s):http://bit.ly/Rtidn

Sources:Business Know-howCBC’s Dragon’s Den Elevator Pitch:YouTube Video

Elevator Pitch