Elevator Pitch Elevator Pitch
Elevator Pitch
Nov 15, 2014
The Elevator Pitch is a marketing technique that can also present great benefit for Social Change activists. The idea is to create a 30-60second oral presentation that would resume his/her project, stating what problem this project wants to solve, how your project works, who is responsible for it and why is this person the right one?
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Elevator Pitch
Elevator Pitch
Jessica Dheere
Joelle,In general this is looking great. I assume you will attribute the ideas from the dragon's den video we watched the other day. put quotation marks around any direct quotation. also, the one thing missing is an example of a good elevator pitch. it would be great to show a successful elevator pitch and an unsuccessful one. did you come across any of these in your research. let's talk more about it this afternoon. all best,jessica
What is it?
It’s a brief description or presentation of your project that anybody can understand.
The expression reflects the average time for an elevator ride.
Elevator Pitch
The Elevator Pitch must answer 6 questions.
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1. What is the project?
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1.What is the project?2. Who is your target audience?
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1.What is the project?2. Who is your target audience?
3.What problem does your project solve?
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1.What is the project?2. Who is your target audience?
3.What problem does your project solve?4. How does your project solve the
problem?
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1.What is the project?2. Who is your target audience?
3.What problem does your project solve?4. How does your project solve the problem?
5. Who is behind the project?
Elevator Pitch
The Elevator Pitch must answer 6 questions:
1.What is the project?2. Who is your target audience?
3.What problem does your project solve?4. How does your project solve the problem?
5. Who is behind the project?6. What makes the project special?
Elevator Pitch
4 tips to make a great Elevator Pitch
Elevator Pitch
1. It must be short (no more than 30-60 seconds).
People don’t have time. You need to grab their attention quickly.
4 Tips to make a great Elevator Pitch
Elevator Pitch
2. It must be easy to understand.
Avoid jargon. Everybody from your grandmother to your grandchild must be able to understand it.
4 Tips to make a great Elevator Pitch
Elevator Pitch
3. It must have a hook to attract donors.
Use a statement, question, or fact that piques their interest.
4 Tips to make a great Elevator Pitch
Elevator Pitch
4. It must be convincing.
Don’t leave the donors with more questions than answers.
4 Tips to make a great Elevator Pitch
Elevator Pitch
Examples:Bad Elevator Pitch - Chronowake:http://bit.ly/DuRkxGood Elevator Pitch – Evernote (60s):http://bit.ly/1ap9wLGood Elevator Ptich – Ideal Balance (30s):http://bit.ly/Rtidn
Sources:Business Know-howCBC’s Dragon’s Den Elevator Pitch:YouTube Video
Elevator Pitch
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