Disney - Spreading Around Happiness Since 90 years

Spreading Around Happiness Since 90 Years

Founded in 1923 by !

ENTERTAINMENTENTERTAINMENTTRUSTFUN &FUN & TRUST

CORE VALUES

Quality and

High Standards

Creating Memories

BUSINESS SEGMENTS

Studio Entertainment

Consumer Products

Parks and Resorts

Media Networks

Interactive

Analysing Consumer Needs and Demands

WORKING METHODS AND STRATEGIES

WORKERS TRAINED To Connect With Customers

WORKERS TRAINED To be Assertively Friendly

SUPER CLEAN PARKS

NO GARBAGE

R I S K S A N D C H A L L E N G E S

ECONOMIC CHANGES

INNOVATION

HERITAGEVS

RELEVANCEVS

EVER CHANGING CUSTOMER TASTES

M A I N T A I N E N C E

OF

I N T E L L E C T U A L

P R O P E R T Y

R I G H T S

FANS OF EVERY AGE

SATISFACTION OF

BUSINESS SOLUTIONS

INNOVATION THE CORE VALUES TECHNOLOGY ADAPTING RAPIDLY DIFFERENT CUSTOMERS MARKETING CAMPAIGNS

“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what

you do.”- Walt Disney

Founding Core Values Connection with Customers Business Segments Analysing The Customer Working Methods Risks and Challenges Business Solutions

DISCLAIMER

Created by Rishabh Singh, IIT (ISM) Dhanbad, during a Marketing Internship under the guidance of Prof Sameer Mathur,

IIM Lucknow.

Prof. Sameer Mathur IIM Lucknow

Rishabh Singh IIT (ISM) Dhanbad