Spreading Around Happiness Since 90 Years
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Spreading Around Happiness Since 90 Years
Founded in 1923 by !
ENTERTAINMENTENTERTAINMENTTRUSTFUN &FUN & TRUST
CORE VALUES
Quality and
High Standards
Creating Memories
BUSINESS SEGMENTS
Studio Entertainment
Consumer Products
Parks and Resorts
Media Networks
Interactive
Analysing Consumer Needs and Demands
WORKING METHODS AND STRATEGIES
WORKERS TRAINED To Connect With Customers
WORKERS TRAINED To be Assertively Friendly
SUPER CLEAN PARKS
NO GARBAGE
R I S K S A N D C H A L L E N G E S
ECONOMIC CHANGES
INNOVATION
HERITAGEVS
RELEVANCEVS
EVER CHANGING CUSTOMER TASTES
M A I N T A I N E N C E
OF
I N T E L L E C T U A L
P R O P E R T Y
R I G H T S
FANS OF EVERY AGE
SATISFACTION OF
BUSINESS SOLUTIONS
INNOVATION THE CORE VALUES TECHNOLOGY ADAPTING RAPIDLY DIFFERENT CUSTOMERS MARKETING CAMPAIGNS
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what
you do.”- Walt Disney
Founding Core Values Connection with Customers Business Segments Analysing The Customer Working Methods Risks and Challenges Business Solutions
DISCLAIMER
Created by Rishabh Singh, IIT (ISM) Dhanbad, during a Marketing Internship under the guidance of Prof Sameer Mathur,
IIM Lucknow.
Prof. Sameer Mathur IIM Lucknow
Rishabh Singh IIT (ISM) Dhanbad
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