Discovering social learning_ss
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Discovering Social Learning through Social Media
Karen Jeannette, University of Minnesota-eXtensionkaren.jeannette@extension.org
Anne Mims Adrian, Auburn University-eXtension anne.adrian@extension.org
Ashley Griffin, University of Kentucky-eXtensionashley.griffin@extension.org
Craig Wood, University of Kentucky-eXtensioncraig.wood@extension.org
Forging the Partnership April 2011
Forging the Partnership April 2011
How many have a military affiliation?How many have an Extension affiliation? Those that didn’t raise your hand what is your background?How many of you participate in social networks? Which ones?Would you consider yourself a beginner, average or expert user of social media?
When you read the title of this workshop and decided to attend, what did you hope to learn?
Forging the Partnership April 2011
Social Networking Participation
47% of online American participate in social networks
Forging the Partnership April 2011
Social Networking Participation
flickr.com/photos/vermininc/3070779130/
96% of teens have joined social networks.
Youth Online Participation
Compare 2010 teenage online participation in 2007:
64% of teenage Internet users engage in online content creation and that 28% have created an online journal or blog (Lenhart et al., 2007).
Forging the Partnership April 2011
State of Mobile Internet Access
60% of Americans go online wirelessly.
38% of US adults access the Internet with cell phones.
65% of 18-29 year olds access the Internet on their mobile devices.
African-Americans and 18-29 year olds lead the way in the use of cell phone data applications.
From Pew Internet Research www.pewinternet.org/~/media//Files/Reports/2010/PIP_Mobile_Access_2010.pdf
The State of Mobile Apps | Nielsen Wire http://t.co/AgXHifV
Forging the Partnership April 2011
Map
your
Learning
Network
http://apps.asterisq.com/mentionmap/#user-chw159
Social Media
CHW Social Network
Experts
Books
e-books
e-books
e-books
Books
Colleagues
Challenges to Social Media
So, how do I get started using Social
Networks.
So, how do I get started using Social
Networks.
There are so many to choose.
There are so many to choose.
How do I manage all of them?
How do I manage all of them?Which one
would be best?Which one
would be best?
How do I find a friend or colleague?
http://people.extension.org
http://people.extension.org
How do I find a friend or colleague?
http://people.extension.org
How do I find a friend or colleague?
http://people.extension.org
How do I find a friend or colleague?
Social MediaEngagement
Potential
Building & sustaining relationships at new scales,
and new levels
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
11 Write for Web
22 Participate In Online Networks
33Use social tools
44Host/facilitate conversations
55Evaluate
Social MediaEngagement
Potential
Building & sustaining relationships at new scales,
and new levels
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
11 Write for Web
Writing Quality Content
1. Knowledge Level – easily understood by masses
2. Interrelatedness – fits well with other content
3. Relevance – timely and evergreen4. Usability – problem free5. Actionability – next steps clear, call to
action 6. Differentiation – unique content, offers
new or better explanationsForging the Partnership April 2011
Content AttributesDescriptive Titles
Keywords
Sub-headings
Bulleted Lists
Images
Video
Links
Ability to Share Content
Carry on Conversation
Unique and One-of-a-Kind
Social MediaEngagement
Potential
Building & sustaining relationships at new scales,
and new levels
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
22 Participate In Online Networks
Fundamental Change in Communication
1 way broadcast • 2 way interaction
http://www.jarche.com/2011/04/social-learning-complexity-and-the-enterprise/
Forging the Partnership April 2011
eXtension Social Media Guidelineshttp://create.extension.org/node/2926
Forging the Partnership April 2011
Seek. Sense. Share.
http://www.bethkanter.org/seek-sense-share/http://www.jarche.com/2010/10/network-learning-working-smarter/
Forging the Partnership April 2011
Personal or Professional?
Personal Professional
Forging the Partnership April 2011
Why??
• Understand how people respond, interact in online networks
• Personal knowledge, drive your own innovation
• Direct your efforts to meet people’s needs
• Develop/sustain relationships
• Drive traffic to your resources
• Build your online reputation
Forging the Partnership April 2011
Seeking Keeping Up (w/ feed readers)
Forging the Partnership April 2011
• Facebook as yourself
• Twitter search. Twitter chats
• Linked In
• Wikipedia
• Group pools (Flickr, YouTube, Slideshare)
• Google a question…where does it lead?
• Follow others followers
Where do I participate?
Forging the Partnership April 2011
Social Media: Step for StartingStep 3 ---- will add here Ashley
Social Network Landscape
Customer Communication
Brand Exposure
Traffic to site
SEO
Good! Okay! Bad!
http://mashable.com/2011/03/11/social-media-marketing-chart/
Forging the Partnership April 2011
Customer Communication
Brand Exposure
Traffic to site
SEO
Great for engaging people who interested
Traffic is decent thanks to share and like, unique visitors low
Pages are great for exposure and increasing presence.
Little to no value except for blog links
Forging the Partnership April 2011
Customer Communication
Brand Exposure
Traffic to site
SEO
Keyword search to track what people are saying about you
Potential large, but promote to heavy and turn followers off
Website integration, engage customer in a viral way
Value to site is limited. Shorten URLs no value
Forging the Partnership April 2011
Customer Communication
Brand Exposure
Traffic to site
SEO
Tagged photos of events can help identify
Click through rates are low
Participation in related groups might get your photos viewed by others
Heavily indexed in search, passing links and page rank, inbound links
Forging the Partnership April 2011
Customer Communication
Brand Exposure
Traffic to site
SEO
Video is powerful, powerful channel engaging users, responding to complaints, links
Goes to videos, hyperlink in description & channel
Powerful branding tools, build your channel, promote via high traffic sites, brand videos
Links back to site videos rank high, incr. exposure
Forging the Partnership April 2011
Social MediaEngagement
Potential
Building & sustaining relationships at new scales,
and new levels
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
44Hostfacilitate conversations
Step 4: Host/Facilitate Conversations
Forging the Partnership April 2011
Who?What’s possible?
Discover
Learn
Innovate
Forging the Partnership April 2011
Why Facebook vs. Twitter vs. Why Facebook vs. Twitter vs. Blog?Blog?
FacebookTwitter
Blog
Email updates
Forging the Partnership April 2011
Updates vs. Conversations vs. Conversations
• High Quality Content
• Visuals
• Stories
• Polls/Games
• Ask for Feedback
• Plan, yet be spontaneous
“stop being important and start being interesting” – Tara Hunt
Forging the Partnership April 2011
Interesting…yet educational
Forging the Partnership April 2011
Family Resiliency Conference April 2011
Create Sharing Opportunities Sharing Opportunities
Where else can you host conversations?
Forging the Partnership April 2011
Social MediaEngagement
Potential
Building & sustaining relationships at new scales,
and new levels
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
55Evaluate
Evaluation – Learn, Adjust, Reflect
• bit.ly• google analytics• Facebook insights• Twitter: Peer index, Klout, Hootsuite- built -in
Forging the Partnership April 2011
Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “
11 Write for Web
22 Participate In Online Networks
33Use social tools
44Host/facilitate conversations
55Evaluate
Discussion
Do you see the importance of having a social media strategy?
How can you see yourself starting? Who will be involved? What are you seeing that is for others? Can you envision what your social media
strategy may look like? What outcomes do you desire?
Forging the Partnership April 2011
ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/
Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension
Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices
Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/
Forging the Partnership April 2011
References
Jeanette, Karen. Social Media: Why. How www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010
Kahne, Joseph, Lee Nam-Jin, and Feezell, Jessica Timpany. The Civic and Political Significance of Online Participatory Cultures among Youth Transitioning to Adulthood ypp.dmlcentral.net/sites/all/files/publications/OnlineParticipatoryCultures.WORKINGPAPERS.pdf
Why eXtension? about.extension.org/why-extension/
Forging the Partnership April 2011
Forging the Partnership April 2011
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