SOCIAL MEDIA BUILDING & DISCOVERING NEW COMMUNITIES
Social Media: Building & Discovering New Communities
May 17, 2015
A social media presentation for Professor Jennifer Follis' Journalism 200 students at the University of Illinois at Urbana-Champaign
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SOCIAL MEDIA
BUILDING & DISCOVERING NEW COMMUNITIES
#UIUCJOUR
LIVE TWEET
FIRST IMPRESSIONS:
WHY?
WHY USE SOCIAL MEDIA?
WHY USE SOCIAL MEDIA (CONT.)
Extension of real life relationships
WHY USE SOCIAL MEDIA?
Build Relationships:• With Your Community
• With your classmates• With your friends• With your family• With local community• With celebrities
WHY USE SOCIAL MEDIA (CONT.)
Discover New Communities / Ideas
WHY USE SOCIAL MEDIA (CONT.)
An opportunity to be helpful
HOW?
HOW TO BUILD RELATIONSHIPS ON TWITTER
SOCIAL MEDIA GOLDEN RULE
Tweet others the way
You want to be tweeted
HOW TO BUILD RELATIONSHIPS ON TWITTER
1. Identify needs
2. Provides solutions to needs
HOW TO BUILD RELATIONSHIPS ON TWITTER
Create Conversation:
Listen // Ask Questions // Respond // Add something meaningful
LISTENING IS KEY
WHAT?
WHAT DO YOU TWEET ABOUT?
THE PRACTICAL
SOCIAL MEDIA IN ACTION
LISTENING
WHAT DO YOU TWEET ABOUT
GOOD WAYS TO LISTEN
Follow the right people• Community Leaders• Industry Leaders• University leaders
COMMUNITY LEADERS • @chambanamoms
• @chambanalaura
• @CHCEDC
• @CUMTD
• @colaburbana
• @cityofurbana
• @champarks
• @smcchambana
• @smilepolitely
What about industry leaders?
GOOD WAYS TO LISTEN
Use + Follow the Right HashtagsCommunity• #chambana• #UIUC• #UrbanaLove
My Industry• #socEnt• #STEMtoSTEAM
JOURNALISM HASHTAGS• #journchat
• #wjchat
• #mybxb
• #digitaljournalism
• #newmedia
• #digitalmedia
GOOD WAYS TO LISTEN
Create Twitter Lists • Industry Leaders (Journalism, Design,
Social Media, etc)• Friends (Location-based, Family, etc)• Topics (Sports, TV, Celebrities, etc)
RESPONDING
WHAT DO YOU TWEET ABOUT // CONVERSATIONS
HOW TO RESPOND WELL• Have conversations with others
• Begin your conversations and Reply with “@”
• Reply to others who mention you as soon as you can (within 24 hours)
• Retweet what’s relevant to your community or business by selecting a tweet and clicking “Retweet”
• Turn your notifications on – phone or email so you know when people interact with you
RETWEETS
CONTEXT BEFORE CONTENT
CREATING TWEETS
THE ANATOMY OF A TWEET
WHAT DO YOU TWEET ABOUT?
Be A Leader
1) Be a hyperlocal community leader
2) Be an industry thought leader
3) Be active in your community and industry
HYPERLOCAL
"SOCIAL MEDIA IS AN OPPORTUNITY TO RETURN LOCAL FLAVOR TO LOCAL COMMUNITIES." #ATMW @CHAMBANALAURA
TIPS FOR WELL-COMPOSED TWEETS
• Mention your information source (where you found the link, image, etc.)
• Use hashtags that give information about your tweet and promote your brand (i.e. #journalism #socialmedia)
• Make shorter tweets – aim for 120 characters or less to increase the likelihood of retweets
• When mentioning a twitter username at the beginning of a tweet use a period (.) in front of the username. (eg “.@carlcatedral is speaking at #UIUCJOURN)
BE A LEADER THROUGH SERVING
WHAT DO YOU TWEET ABOUT
CASE STUDIES
SOCIAL MEDIA IN ACTION
RESOURCES
RESOURCES AND LINKSLive Tweets from #UIUCJOURN via storify: http://storify.com/carlcatedral/uiucjour-live-tweets
#UIUCJOURN Twitter List: https://twitter.com/carlcatedral/lists/uiucjour
Tweetdeck: http://www.tweetdeck.com/
More info on Twitter Lists: http://mashable.com/2013/05/31/new-twitter-lists/#_
http://mashable.com/2009/11/02/twitter-lists-guide/
Favoriting Tweets: http://socialmediatoday.com/adam-barrell/1444991/2-big-reason-why-you-should-be-favouriting-tweets
SOCIAL MEDIA CLUB CHAMBANA:HTTPS://TWITTER.COM/SMCCHAMBANA
#SMLiveECI: www.carlcatedral.com/smliveeci
THANK YOU
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