Discovering social learning_ss

Discovering Social Learning through Social Media

Karen Jeannette, University of [email protected]

Anne Mims Adrian, Auburn University-eXtension [email protected]

Ashley Griffin, University of [email protected]

Craig Wood, University of [email protected]

Forging the Partnership April 2011

mailto:[email protected]


How many have a military affiliation?How many have an Extension affiliation? Those that didn’t raise your hand what is your background?How many of you participate in social networks? Which ones?Would you consider yourself a beginner, average or expert user of social media?

When you read the title of this workshop and decided to attend, what did you hope to learn?


Social Networking Participation

47% of online American participate in social networks


Social Networking Participation

flickr.com/photos/vermininc/3070779130/

96% of teens have joined social networks.

Youth Online Participation

Compare 2010 teenage online participation in 2007:

64% of teenage Internet users engage in online content creation and that 28% have created an online journal or blog (Lenhart et al., 2007).


State of Mobile Internet Access

60% of Americans go online wirelessly.

38% of US adults access the Internet with cell phones.

65% of 18-29 year olds access the Internet on their mobile devices.

African-Americans and 18-29 year olds lead the way in the use of cell phone data applications.

From Pew Internet Research www.pewinternet.org/~/media//Files/Reports/2010/PIP_Mobile_Access_2010.pdf

The State of Mobile Apps | Nielsen Wire http://t.co/AgXHifV


http://www.pewinternet.org/~/media//Files/Reports/2010/PIP_Mobile_Access_2010.pdf

Map

your

Learning

Network

http://apps.asterisq.com/mentionmap/#user-chw159

Social Media

CHW Social Network

Experts

Books

e-books

e-books

e-books

Books

Colleagues

Challenges to Social Media

So, how do I get started using Social

Networks.

So, how do I get started using Social

Networks.

There are so many to choose.

There are so many to choose.

How do I manage all of them?

How do I manage all of them?Which one

would be best?Which one

would be best?

How do I find a friend or colleague?

http://people.extension.org







Social MediaEngagement

Potential

Building & sustaining relationships at new scales,

and new levels

Adapted from Access. Attract. Achieve. John Hagel III, John Seely Brown and Lang Davison. 2010. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion. Basic Books. <http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html> “

11 Write for Web

22 Participate In Online Networks

33Use social tools

44Host/facilitate conversations

55Evaluate

http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html


Potential


and new levels


11 Write for Web

http://blogs.hbr.org/bigshift/2010/04/a-brief-history-of-the-power-o.html

Writing Quality Content

1. Knowledge Level – easily understood by masses

2. Interrelatedness – fits well with other content

3. Relevance – timely and evergreen4. Usability – problem free5. Actionability – next steps clear, call to

action 6. Differentiation – unique content, offers

new or better explanationsForging the Partnership April 2011

Content AttributesDescriptive Titles

Keywords

Sub-headings

Bulleted Lists

Images

Video

Links

Ability to Share Content

Carry on Conversation

Unique and One-of-a-Kind


Potential


and new levels



Fundamental Change in Communication

1 way broadcast • 2 way interaction

http://www.jarche.com/2011/04/social-learning-complexity-and-the-enterprise/


eXtension Social Media Guidelineshttp://create.extension.org/node/2926


Seek. Sense. Share.

http://www.bethkanter.org/seek-sense-share/http://www.jarche.com/2010/10/network-learning-working-smarter/


Personal or Professional?

Personal Professional


Why??

• Understand how people respond, interact in online networks

• Personal knowledge, drive your own innovation

• Direct your efforts to meet people’s needs

• Develop/sustain relationships

• Drive traffic to your resources

• Build your online reputation


Seeking Keeping Up (w/ feed readers)


• Facebook as yourself

• Twitter search. Twitter chats

• Linked In

• Wikipedia

• Group pools (Flickr, YouTube, Slideshare)

• Google a question…where does it lead?

• Follow others followers

Where do I participate?


Social Media: Step for StartingStep 3 ---- will add here Ashley

Social Network Landscape

Customer Communication

Brand Exposure

Traffic to site

SEO

Good! Okay! Bad!

http://mashable.com/2011/03/11/social-media-marketing-chart/



Brand Exposure

Traffic to site

SEO

Great for engaging people who interested

Traffic is decent thanks to share and like, unique visitors low

Pages are great for exposure and increasing presence.

Little to no value except for blog links



Brand Exposure

Traffic to site

SEO

Keyword search to track what people are saying about you

Potential large, but promote to heavy and turn followers off

Website integration, engage customer in a viral way

Value to site is limited. Shorten URLs no value



Brand Exposure

Traffic to site

SEO

Tagged photos of events can help identify

Click through rates are low

Participation in related groups might get your photos viewed by others

Heavily indexed in search, passing links and page rank, inbound links



Brand Exposure

Traffic to site

SEO

Video is powerful, powerful channel engaging users, responding to complaints, links

Goes to videos, hyperlink in description & channel

Powerful branding tools, build your channel, promote via high traffic sites, brand videos

Links back to site videos rank high, incr. exposure



Potential


and new levels


44Hostfacilitate conversations

Step 4: Host/Facilitate Conversations


Who?What’s possible?

Discover

Learn

Innovate


Why Facebook vs. Twitter vs. Why Facebook vs. Twitter vs. Blog?Blog?

FacebookTwitter

Blog

Email updates


Updates vs. Conversations vs. Conversations

• High Quality Content

• Visuals

• Stories

• Polls/Games

• Ask for Feedback

• Plan, yet be spontaneous

“stop being important and start being interesting” – Tara Hunt


Interesting…yet educational


Family Resiliency Conference April 2011

Create Sharing Opportunities Sharing Opportunities

Where else can you host conversations?



Potential


and new levels


55Evaluate

Evaluation – Learn, Adjust, Reflect

• bit.ly• google analytics• Facebook insights• Twitter: Peer index, Klout, Hootsuite- built -in



11 Write for Web


33Use social tools

44Host/facilitate conversations

55Evaluate

Discussion

Do you see the importance of having a social media strategy?

How can you see yourself starting? Who will be involved? What are you seeing that is for others? Can you envision what your social media

strategy may look like? What outcomes do you desire?


ResourcesExtension Social Media Guide (beginners)collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension/

Social media in Cooperative (old list) collaborate.extension.org/wiki/Social_Media_in_Extension

Penn State College of Agriculture Social Media Best Practicesagsci.psu.edu/communications/updates/2010/03/social-media-strategy-and-best-practices

Agrilife Extension Social Media Guidehttp://agrilifeweb.tamu.edu/us/social/


References

Jeanette, Karen. Social Media: Why. How www.slideshare.net/kjjeannette/osu-ext2010-countycoordinators1192010

Kahne, Joseph, Lee Nam-Jin, and Feezell, Jessica Timpany. The Civic and Political Significance of Online Participatory Cultures among Youth Transitioning to Adulthood ypp.dmlcentral.net/sites/all/files/publications/OnlineParticipatoryCultures.WORKINGPAPERS.pdf

Why eXtension? about.extension.org/why-extension/



Discovering social learning_ss

Education

set big things

john seely

john hagel

social media

social networks

online networks

social media

sustaining