Transcript
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry
Internet is taking over the
consumer’s media day
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry
Advertisers are following the audience
http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry
Mobile usage has quintupled in five years.
62.6
93.1
115.8
137.5
157.7
176.3
192.4
2010 2011 2012 2013 2014 2015 2016
Smartphone ownership eclipsed that of
personal computers in 2012.
US Smartphone Users and Penetration, 2010-2016
http://www.emarketer.com/Article/Smartphones-Continue-Gain-Share-US-Mobile-Usage-Plateaus/1008958
Sm
art
ph
on
e U
sers
(m
illio
ns)
4%
11%
19%
26%
34%
42%
49%
2011 2012 2013 2014 2015 2016 2017
By 2017, HALF of all digital ad spending in North
America will go toward mobile advertising.
An estimated $33 Billion will be spent advertising on
tablets, smartphones and other devices.
23 Times what was spent in 2011.
% of digital ad spend by yeareMarketer, August 2013
http://www.slideshare.net/webby2001/moms-and-media-2013-by-edison-research
Moms are a key target demographic
for advertisers
US Monthly Internet Radio Listeners, 2010 – 2016Millions, % of internet users and % of population
http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652
Advertisers are allocating more of
their budgets to digital radio
http://www.emarketer.com/Article/Internet-Radios-Audience-Turns-Marketer-Heads/1009652
US Radio Ad Spending, by Segment, 2010 – 2016Billions and % change
6%7% 7%
19%
21%
AC Latin Oldies Country News - Talk -Sports
Radio has always been about
much more than music.
News, Talk & Sports dominate radio formats.
http://www.radioadvertisinghome.com/radio-station-formats/
The spoken word has never
been more popular.
Apple & Podcasts
• Apple has offered podcasts in its iTunes store since the mid 2000s.
• In July 2013, Apple reached ONE BILLION podcast subscriptions (podcasts that are regularly downloaded)
• Over a quarter of a million different podcast shows exist on iTunes
• Over eight million podcast episodes have been published on the iTunes store in total
http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
iTunes Radio
• Apple released iTunes Radio on Sept. 18, 2013 as part of its iOS 7 system update, placing the app on millions of its devices from Day 1.
• McDonald’s, Nissan, Pepsi and Proctor & Gamble have paid in excess of $10 million for the privilege of advertising on iTunes Radio through the end of 2013 - Ad Age.
• Apple does not sell advertising within podcasts on iTunes Radio and refers podcast producers to PodcastOne for ad sales representation
http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers
23
Source: The Internet Radio Marketplace, GroupM Next 2013
Millions more will soon have instant access top
podcasts baked-in to their iPhones.
Growing Fast
2007 2010 2012
% of Americans who have downloaded a podcast
29%
23%
13%
Source: Edison research Podcast Consumer 2012
The number of people
listening to podcasts more
than doubled in just five years.
top related