Top Banner
There will be 10 BILLION mobile subscribers by 2020
30
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Digital media research

There will be 10 BILLION mobile

subscribers by 2020

Page 2: Digital media research

http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry

Internet is taking over the

consumer’s media day

Page 3: Digital media research

http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry

Advertisers are following the audience

Page 4: Digital media research

http://www.slideshare.net/McK_CMSOForum/turning-the-digital-revolution-into-an-opportunity-for-the-media-industry

Mobile usage has quintupled in five years.

Page 5: Digital media research

62.6

93.1

115.8

137.5

157.7

176.3

192.4

2010 2011 2012 2013 2014 2015 2016

Smartphone ownership eclipsed that of

personal computers in 2012.

US Smartphone Users and Penetration, 2010-2016

http://www.emarketer.com/Article/Smartphones-Continue-Gain-Share-US-Mobile-Usage-Plateaus/1008958

Sm

art

ph

on

e U

sers

(m

illio

ns)

Page 6: Digital media research

4%

11%

19%

26%

34%

42%

49%

2011 2012 2013 2014 2015 2016 2017

By 2017, HALF of all digital ad spending in North

America will go toward mobile advertising.

An estimated $33 Billion will be spent advertising on

tablets, smartphones and other devices.

23 Times what was spent in 2011.

% of digital ad spend by yeareMarketer, August 2013

Page 7: Digital media research

Smartphone owners have more

disposable income

Page 8: Digital media research

http://www.slideshare.net/webby2001/moms-and-media-2013-by-edison-research

Moms are a key target demographic

for advertisers

Page 9: Digital media research

9

Internet use is growing faster

than any other media.

Page 10: Digital media research

10

Podcasts are closely tied to

internet radio

Page 11: Digital media research

Internet radio listenership is

experiencing dramatic increases

Page 12: Digital media research

Internet radio listenership is

experiencing dramatic increases

Page 14: Digital media research

People are spending increasingly

more time with internet radio

Page 15: Digital media research

www.abacast.com15

People are listening to

internet radio in their cars

Page 17: Digital media research

Budgets for online & mobile radio

are growing the fastest

Page 18: Digital media research

With Good Reason: Internet Radio Listeners

Are Twice As Likely To Purchase

Page 19: Digital media research

Internet radio brands are

predominantly music formatted.

Page 20: Digital media research

6%7% 7%

19%

21%

AC Latin Oldies Country News - Talk -Sports

Radio has always been about

much more than music.

News, Talk & Sports dominate radio formats.

http://www.radioadvertisinghome.com/radio-station-formats/

The spoken word has never

been more popular.

Page 21: Digital media research

Apple & Podcasts

• Apple has offered podcasts in its iTunes store since the mid 2000s.

• In July 2013, Apple reached ONE BILLION podcast subscriptions (podcasts that are regularly downloaded)

• Over a quarter of a million different podcast shows exist on iTunes

• Over eight million podcast episodes have been published on the iTunes store in total

http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers

Page 22: Digital media research

iTunes Radio

• Apple released iTunes Radio on Sept. 18, 2013 as part of its iOS 7 system update, placing the app on millions of its devices from Day 1.

• McDonald’s, Nissan, Pepsi and Proctor & Gamble have paid in excess of $10 million for the privilege of advertising on iTunes Radio through the end of 2013 - Ad Age.

• Apple does not sell advertising within podcasts on iTunes Radio and refers podcast producers to PodcastOne for ad sales representation

http://www.theinquirer.net/inquirer/news/2284111/apple-itunes-has-one-billion-podcast-subscribers

Page 23: Digital media research

23

Source: The Internet Radio Marketplace, GroupM Next 2013

Millions more will soon have instant access top

podcasts baked-in to their iPhones.

Page 24: Digital media research

Growing Fast

2007 2010 2012

% of Americans who have downloaded a podcast

29%

23%

13%

Source: Edison research Podcast Consumer 2012

The number of people

listening to podcasts more

than doubled in just five years.

Page 25: Digital media research

www.abacast.com25

Podcast Listening Breakdown

Page 26: Digital media research

Approx. 3 out of 4 adults over 25 are listening to

LESS AM/FM radio as a result of podcasts.

Page 27: Digital media research

27

Page 28: Digital media research

28

Page 29: Digital media research

29

Page 30: Digital media research