Digital Marketing and E-Commerce: session overview

Digital Marketing and E-commerce#GFBweek

9.15 am Introduction – Lesley Wood, LMW Consulting

9.30am New Developments in e-Marketing – Johnny Mone, Brightfire

10.05am Best Practice e-Commerce – Peter Mowforth, Indez Design

10.40am Panel Q&A Session

11.00am Close

AGENDA

The on-line Journey

Call to action!

Lesley Wood

On behalf of Scottish Enterprise, Glasgow City Council,.. Digital Media workshops and consultancy to over 2,000… Retail, Tourism, Golf, Fishing, Public Sector, Insect

Repellent, Jam, Construction ….

http://uk.linkedin.com/in/lesleymwood @Lesleywoo

So what Digital?

According to Nielsen, there are 5 key elements to website usability.

• Learnability. How intuitive is the design of the site? • Efficiency. How quickly can users perform tasks or find

products for example? • Memorability. Can users easily remember how to use the

website? • Errors. What kind of errors are users making, why are they

making them and can they easily recover from these mistakes? • Satisfaction. Do your customers enjoy using your website?

Can still learn from Off-line

What type of customers do you have?

Learnability and Memorability

The on-line Journey

Call to action!

Johnny Mone

Pete Mowforth