Mobile Computing & Commerce
Dec 15, 2014
Mobile Computing & Commerce
Mobile Computing & Commerce
2 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Learning Objectives
• Define mobile computing and mobile commerce.• Discuss the major M-commerce applications.• Define pervasive computing and describe two technologies that underlie this technology• Describe wireless networks according to their effective distance• Discuss the four major threats to wireless networks.
Opening Case
• Mobile checkstand• Personal scanner• Employee handheld devices• Cart-mounted tablet PC• Wi-Fi access
4 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Mobile Computing
• Mobile computing: refers to real-time, wireless connection between a mobile device and other computing environments, such as the Internet and an intranet.• The characteristics, mobility and broad reach, create five value-added attributes that break the barriers of geography and time:
– Ubiquity– Convenience– Instant connectivity– Personalization– Localization of products and services
5 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
The Landscape of Mobile Computing and Commerce
6 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
What is Mobile Commerce?
• Transactions and payments conducted in a non-PC-based environment
• The transmission of user data (e.g., e-mail, spreadsheet) without wires
• The management of the processes that handle the product or service needs of a consumer via a mobile phone
• Use of wireless devices to facilitate the sale of products and services, anytime, anywhere
The development of m-commerce is driven by the following factors: Widespread availability of mobile devices No need for a PC The “Cell phone culture” Declining prices Bandwidth improvement
7 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of Mobile Commerce
8 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of mobile commerce
Car key and the Speedpass
9 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Mobile Commerce Applications(1)
• Financial Services– Mobile Banking– Wireless Electronic Payment Systems– Micropayments– Mobile (Wireless) Wallets– Wireless Bill Payments
• Accessing Information – Mobile Portal– Voice Portal
10 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
• Location Based Applications– Shopping from Wireless Devices Some shopping applications include:
• Restaurant chains enabling consumers to place an order for pick up or delivery virtually any time, anywhere.
• eBay offers “anywhere wireless” services as does Amazon.com
• Purchasing movie tickets by wireless device
– Location-based Advertising: Location-sensitive advertising
Mobile Commerce Applications(2)
11 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
• The l-commerce services revolve around five key areas:– Location: determining the basic position of a person or a
thing (e.g., car or boat).– Navigation: plotting a route from one location to another.– Tracking: monitoring the movement of a person or a thing
(e.g., a package or vehicle).– Mapping: creating maps of specific geographical locations.– Timing: determining the precise time at a specific location.
Mobile Commerce Applications(3)
Location-based commerce (l-commerce) refers to the delivery of advertisements, products and services.
12 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Telemedicine
Telemedicine predicted in 1924 and today….
13 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Telemetry Applications
• Telemetry is the wireless transmission and receipt of data gathered from remote sensors.– Technicians can use telemetry to identify maintenance problems in equipment;– Doctors can monitor patients and control medical equipment from a distance;– Car manufacturers use telemetry for remote vehicle diagnosis and preventive maintenance.
14 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Medical & Automotive Telemetry
The OnStar system from GM
15 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
The Aware System
Telemetry in the trucking industry
16 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Pervasive Computing
• Pervasive Computing (Ubiquitous computing)
Radio frequency identification (RFID)
Wireless sensor networks (WSNs)
17 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Various RFID Tags
18 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID Dust by Hitachi
Human hair
19 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID tracking tag from the movie “Mission Impossible”
20 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Small RFID Reader and Tag
21 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RFID at Selexyz
RFID tag on book
RFID reader at Selexyz
22 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
RuBee
A RuBee tag
RuBee signals will go through metal and liquids, where RFID signals will not
23 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Sensor Networks (WSNs)
Mote
24 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Inrix Traffic System
25 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
26 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Computer Networks & Internet Access
Short range wireless networksBluetoothUltra-widebandNear-field Communications
Medium range wireless networks Wide area wireless networks
27 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Bluetooth Devices
28 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
FitSense: A Personal Area Network
29 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Near-field Communications in Action
30 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Medium Range Wireless Networks
Wireless fidelity (Wi-Fi)
Wireless access point
Hotspot
Wireless network interface card
31 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
A Wi-Fi Hotspot
32 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wi-Fi at McDonalds
33 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Example of a Mesh Network
A mesh network from Meraki and one node
34 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wide-Area Wireless Networks
• Cellular Radio– 1st Generation– 2nd Generation– 2.5 Generation– 3rd Generation
• Wireless Broadband or WiMax
35 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
A Wi-Max Hotspot
Golden Gate bridge
36 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wi-Max in Tehran
37 N.Karami, MIS-Spring 2012
Management Information SystemsMobile Commerce
Graduate School of Management & Economics
Wireless Security
Four major threats– Rogue access point
– War driving ( http://www.wardriving.com/)– Eavesdropping– RF (Radio frequency) jamming