Digital Marketing and E- commerce #GFBweek
Nov 15, 2014
Digital Marketing and E-commerce#GFBweek
9.15 am Introduction – Lesley Wood, LMW Consulting
9.30am New Developments in e-Marketing – Johnny Mone, Brightfire
10.05am Best Practice e-Commerce – Peter Mowforth, Indez Design
10.40am Panel Q&A Session
11.00am Close
AGENDA
The on-line Journey
Call to action!
Lesley Wood
On behalf of Scottish Enterprise, Glasgow City Council,.. Digital Media workshops and consultancy to over 2,000… Retail, Tourism, Golf, Fishing, Public Sector, Insect
Repellent, Jam, Construction ….
http://uk.linkedin.com/in/lesleymwood @Lesleywoo
So what Digital?
According to Nielsen, there are 5 key elements to website usability.
• Learnability. How intuitive is the design of the site? • Efficiency. How quickly can users perform tasks or find
products for example? • Memorability. Can users easily remember how to use the
website? • Errors. What kind of errors are users making, why are they
making them and can they easily recover from these mistakes? • Satisfaction. Do your customers enjoy using your website?
Can still learn from Off-line
What type of customers do you have?
Learnability and Memorability
The on-line Journey
Call to action!
Johnny Mone
Pete Mowforth