Transcript
D-mindset @WisnuDewobroto
See everything as a film. You are the filmmaker. Everything is a source
@WisnuDewobroto
@WisnuDewobroto
Design Thinking
Design Thinking
IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.
We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.
We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.
We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.
must be possible for t h e f o r e s e e a b l e future
must be part of a sustainable business model
m u s t b e appeal ing to and for your audience
how : three spaces of innovation
inspirationthe prob lem or opportunity that m o t i v a t e s t h e search for solution
ideationt h e p ro c e s s o f g e n e r a t i n g , developing,and testing ideas
implementationthe path that leads from the project room to the market
we're not talking about that
we're talking about “Design”
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HOW TO THINK..LIKE a DesigNer?
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