Desi Indrimayutri Chief Representative Indonesia · 2019-06-20 · Background and Objectives Background: •SMEs as the major economic drive of ASEAN •SMEs account for more than
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Desi IndrimayutriChief Representative
Indonesia
US-ASEAN Business Council (US-ABC)
• The US-ASEAN Business Council was founded in 1984, the year ASEAN first expanded its membership
• Formally recognized in the ASEAN charter
OFFICES
Washington, D.C.New YorkBangkok
HanoiJakarta
Kuala LumpurManila
Singapore
150+ Member Companies
Chairman Council
21st CenturyFox3MAbbotADMAdobeAES CorporationAIGAirbnbAmazonAmgenAmwayAppleAstraZenecaAT&TBakerMcKenzieBoston ScientificBlack & VeatchbpCargill, Inc.Caterpillar, Inc.ChevronChubbCignaCiscoCitiThe Coca-Cola CompanyConocoPhillips, Inc.TheWalt Disney CompanyDow Chemical CompanyDuPontEli LillyExpediaExxonMobilCorporationFederal ExpressFluor CorporationFord Motor CompanyFreeportMcMoRanCopper & GoldGeneral Electric CompanyGeneral MotorsGileadSciencesGlaxoSmithKlineGoogleHanes Brand,IncHeidrick & StrugglesHewlett-PackardEnterpriseHewlett-Packard, Inc.IBMIMSGIntelJohnson& JohnsonJhpiegoJUULKimberly ClarkKohlberg Kravis & RobertsKochIndustriesMarriott InternationalMarsMastercardMattelMerckMetlife Microsoft CorporationMonsantoMotorolaNetflixNovartisOracle CorporationOrganicWaterPaccarPayPalPeabodyPepsiCoPfizer International, Inc.Philip Morris InternationalProcter & Gamble CompanyQUALCOMMCorporationRGARioTintoSeagateS&P GlobalTE ConnectivityTime Warner,Inc.UnderwritersLaboratoriesUPSVISAInternational
Corporate Members
Access PartnershipAECOMAlbright Stonebridge GroupAgodaAlcoaAmericanExpressAmerigo EducationAPR EnergyThe Asia GroupAutodeskBank of AmericaBaxterBDBechtel CorporationBoeingBooz Allen HamiltonBowerGroupAsiaBrown-FormanBurson-MarstellerC.V. Starr & Co., Inc.Cheniere EnergyDell, Inc.Deloitte & Touche LLPDiscovery NetworksDLAPiperEastmaneBayEmersonFacebookFragomenGraceHarley-DavidsonHerbalifeHess CorporationHills CompaniesHoneywellJohn DeereJP Morgan ChaseKPMGLennarCorporationLevi Strauss & Co.Lockheed Martin CorporationMarsh and McLennanMcLarty AssociatesMead JohnsonMedtronicMorganStanleyMurphyOilNathan AssociatesNestlé Purina PetcareNielsenNIKE, Inc.PricewaterhouseCoopersRMA GroupRockwell CollinsSalesforceSanofiAventisSequoia CapitalShiresmithsSyngenta CorporationState StreetTexasInstrumentsTwitterTyson FoodsUnited Technologies CorporationVerizonCommunications Wal-MartWhite & Case LLPYum! Restaurants, Inc.• Last updated: 3 October 2018
THANK YOU!
U.S. COMPANIES IN ASEAN
Investing for the long-haul
Engaging with local norms while bringing in
International Best Practices
Developing local talent and local networks
Participating in collective discussions even
without immediate business return
IN THE ASIA PACIFIC
FASTEST GROWING ECONOMIES
ONE OF THE
Real GDP Growth
ASEAN countries, taken together, rank 4th as a goods export market for the United States, and the US is the 3rd largest trading partner for ASEAN.
Two-way trade in goods between the United States and ASEAN was $233.5 billion in 2016
US Exports to ASEAN Support Nearly 550,000 Jobs in the US
U.S.-ASEAN TRADE
Source: Census Bureau
ASEAN ECONOMIC COMMUNITY
• Free flow of
trade, services,
labour and
investments
• Harmonized
regulations and
standards
Single Market
and Production
Base
• Competition
Policy
• IP Rights
• Infrastructure
Development
• Taxation
• E-Commerce
A Competitive
Economic
Region
• Allows “riskier”
investments in
smaller
countries
• Development of
MSMEs
Equitable
Economic
Development
• Regional
harmonization in
economic
relations
• Plug into global
markets and
value chains
Integration into
the Global
Economy
US-ASEAN Business Alliance for Competitive SMEs
Digital Economy
Background and Objectives
Background:
• SMEs as the major economic drive of ASEAN• SMEs account for more than 90% of
all enterprises and total employment in Southeast Asia
• Major U.S. corporations can be a great resource to help improve SMEs competitiveness
Objectives:
• To support the efforts of ASEAN SMEs to become more competitive in domestic markets and to take better advantage of opportunities provided by the ASEAN Economic Community
• To support the efforts of high-performance SMEs to become regional business leaders and world-class suppliers in the global value chain
THE DIGITAL ECONOMY
sectors
Some Business Models in Digital Economy(Does one regulation will fit for all?)
• Subscription Model – Netflix
• “Free” Model – Facebook, Google, Instagram (user is the product & data is important)
• Access-Over-Ownership Model – AirBnB(shared economy)
• Ecosystem Model – Apple (more products, lower costs)
• On-Demand Model – GoClean, Uber (services fulfilled by other)
• Freemium Model – Dropbox, LinkedIn
• Payment System – Gopay, Paypal
• Auction model – eBay
• Content, Games and Video
• Offline to Online Model
(Fintech?)
• Market Place Model – Tokopedia, Bukalapak
(BtoC, CtoC, paid platform, free platform)
Digital Economy - Opportunity
InnovationIncreased competition Development and growth
Cloud technologies, IoT
Digital Economy - Opportunity
Driving productivity Reducing capital costs
Free flow of data and E-Commerce
CHALLENGES
Data Localization Privacy Security
CHALLENGESHuman Capital
Thank You
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